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across the U.S. and throughout the world. Our work requires more than slick marketing materials and catchy slogans. Our results are a reflection of an unwavering commitment to the principles and philosophy of social marketing which we share here with you… ii Table of Contents About This Book Overview The Single Most Important Thing 1 2 3 The Basics Social Marketing Thinking Like a Marketer 1. Know exactly who your audience is and look at everything from that group’s point
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.................................................. 9 The West ............................................................................................................................................................................... 11 The Education of Native Americans ................................................................................................................................. 11 Bury My Heart at Wounded Knee ..............................................................
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HOW TO GET THE TRUTH IN 5 M I NU T E S OR LESS IN ANY CONVERSATION OR SITUATION DAVID J.LIEBERMAN, PH.D. ST. MARTIN'S GRIFFIN NEW YORK ACKNOWLEDGMENTS I would like to thank Jennifer Enderlin, my editor at St. Martin's. She is an exceptional talent whose ability is matched only by her boundless passion for her work. And to those who have worked tirelessly, my warmest thanks to the publicity, marketing, advertising, and sales departments at St. Martin's for their intense efforts
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101 Option Trading Secrets Also by Kenneth R. Trester The Complete Option Player The Option Player’s Advanced Guidebook Secrets to Stock Option Success 101 Option Trading Secrets K E N N E T H R. TRESTER Institute for Options Research, Inc. Lake Tahoe, Nevada Copyright © Kenneth R. Trester 2004 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording
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The LEGO Company in Asia 1 2 INTRODUCTION .................................................................................................................. 3 THE LEGO GROUP ............................................................................................................. 6 2.1 PRESENTATION ................................................................................................................ 6 2.2 HISTORY ................................................................
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Employee Theft Buena Vista University Employee Theft Each year employers lose large sums of money to employee theft. Often times this theft is not seen as stealing by the employee but is seen as an employee right or benefit, or maybe just not thought about in terms such as theft. The use of company products, such as copy or fax machines, for personal use, taking home paper clips or pens, and running personal errands on company time are all examples of employee theft
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Table of Contents Title Page Copyright Page Dedication PREFACE TO THE 10TH ANNIVERSARY EDITION Introduction Part I - THE PURPOSE OF LIFE Chapter 1 - THE RIGHT TO HAPPINESS Chapter 2 - THE SOURCES OF HAPPINESS Chapter 3 - TRAINING THE MIND FOR HAPPINESS Chapter 4 - RECLAIMING OUR INNATE STATE OF HAPPINESS Part II - HUMAN WARMTH AND COMPASSION Chapter 5 - A NEW MODEL FOR INTIMACY Chapter 6 - DEEPENING OUR CONNECTION TO OTHERS Chapter 7 - THE VALUE AND BENEFITS OF COMPASSION
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ENGINEERING ETHICS Concepts and Cases This page intentionally left blank F O U R T H ENGINEERING ETHICS Concepts and Cases g E D I T I O N CHARLES E. HARRIS Texas A&M University MICHAEL S. PRITCHARD Western Michigan University MICHAEL J. RABINS Texas A&M University Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Engineering Ethics: Concepts and Cases, Fourth Edition Charles E. Harris, Michael S. Pritchard, and
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Introspection Chapter 9 - The Availability Heuristic Chapter 10 - The Bystander Effect Chapter 11 - The Dunning-Kruger Effect Chapter 12 - Apophenia Chapter 13 - Brand Loyalty Chapter 14 - The Argument from Authority Chapter 15 - The Argument from Ignorance Chapter 16 - The Straw Man Fallacy Chapter 17 - The Ad Hominem Fallacy Chapter 18 - The Just-World Fallacy Chapter 19 - The Public Goods Game Chapter 20 - The Ultimatum Game Chapter 21 - Subjective Validation Chapter 22 - Cult Indoctrination
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