cowboys-and-Indians movie. It was the 1990s, the dot-com market was booming, and he was a senior manager for IBM, helping to oversee its emerging e-commerce business. "I had a whole team with me and a budget of about $8 million," Cohen recalled. "We were competing head-to-head with Microsoft, Netscape, Oracle, Sun-all the big boys. And we were 82 playing this very big-stakes game for e-commerce. IBM had a huge sales force selling all this e-commerce software. One day I asked the development director who worked
Words: 12980 - Pages: 52
CORE CONCEPTS OF Accounting Information Systems Twelfth Edition Mark G. Simkin, Ph.D. Professor Department of Accounting and Information Systems University of Nevada Jacob M. Rose, Ph.D. Professor Department of Accounting and Finance University of New Hampshire Carolyn Strand Norman, Ph.D., CPA Professor Department of Accounting Virginia Commonwealth University JOHN WILEY & SONS, INC. VICE PRESIDENT & PUBLISHER SENIOR ACQUISITIONS EDITOR PROJECT EDITOR ASSOCIATE
Words: 241803 - Pages: 968
products or services. When it comes to marketing, most if not all marketing professionals have a different approach on how to reach consumers. Despite the differences in how consumers are reached, the goal is often the same; encourage consumers to purchase a specific product or service. The obvious way to increase your consumer base is to increase the amount of consumers you reach. Evolution of Marketing Earlier approaches The marketing orientation evolved from earlier orientations
Words: 22932 - Pages: 92
TE AM FL Y ESSENTIALS of Supply Chain Management Essentials Series The Essentials Series was created for busy business advisory and corporate professionals.The books in this series were designed so that these busy professionals can quickly acquire knowledge and skills in core business areas. Each book provides need-to-have fundamentals for those professionals who must: Get up to speed quickly, because they have been promoted to a new position or have broadened their responsibility scope
Words: 70401 - Pages: 282
reduced crime, only temporary and fell far short of pre-tournament projections. For example, the 309,000 tourists who came to the World Cup spent about $400 million, based on studies of the tourism department. The estimates prior to the tournament were three times higher. While the World Cup saw FIFA profit more than $2 billion, it cost South Africa $4.3 billion -- including nearly a billion dollars to
Words: 17283 - Pages: 70
CHANGE MANAGEMENT (MGMT625) Table of Contents Lecture # 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. Topic Page # Course Orientation ................................................................................................. 1 Benefits and Significance of Change Management ............................................... 5 Kurt Lewin Model: Assumptions and Implications
Words: 62404 - Pages: 250
e eBook Collection RESEARCH METHODS FOR BUSINESS A Skill-Building Approach Fourth Edition Uma Sekaran Southern Illinois University at Carbondale John Wiley & Sons, Inc. http://www.wiley.com/college ACQUISITIONS EDITOR MARKETING MANAGER SENIOR PRODUCTION EDITOR SENIOR DESIGNER PRODUCTION MANAGEMENT SERVICES COVER IMAGE Jeff Marshall Ilse Wolfe Patricia McFadden Harry Nolan Hermitage Publishing Services José Ortega/Stock Illustration Source This book was set in 10/12 Garamond
Words: 136265 - Pages: 546
http://creativecommons.org/licenses/ by-sa/3.0/): You are free: 1. To share — to copy, distribute and transmit the work 2. To remix — to adapt the work 3. To make commercial use of the work Under the following conditions: 1. Attribution: You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). 2. Share Alike: If you alter, transform, or build upon this work, you may distribute the resulting
Words: 78185 - Pages: 313
Killer Cover Letters & Resumes! WetFeet Insider Guide by Rosanne Lurie The WetFeet Research Methodology You hold in your hands a copy of the best-quality research available for job seekers. We have designed this Insider Guide to save you time doing your job research and to provide highly accurate information written precisely for the needs of the job-seeking public. (We also hope that you’ll enjoy reading it, because, believe it or not, the job search doesn’t have to be a pain in the neck
Words: 21838 - Pages: 88
share massive amounts of information with one another. As we begin the 21st century, the Smartphone has quenched thirst for instantaneous connectivity. The growth in Smartphone use has been phenomenal. The CNN reports that 269.9 million Smartphones were purchased internationally in 2010 and that in 2011 a half a billion Smartphones may be purchased worldwide (Weintraub, 2010). Nielsen projects that Smartphones will become the majority of cell phones in use by the end of 2011. Morgan Stanley Research
Words: 12203 - Pages: 49
