Business Services – Operations Management Session 1 – Introduction & Overview Business Services – Operations Management Session 1 – Introduction & Overview Facilitator: Dr. Jonathan Farrell 1 This Evening’s Program Introductions Unit outline Lecture - Introduction to Operations Management Case Studies – Concept Design Services, Central Evaluation Unit class discussion • Little’s Law Little’ • • • • 2 1 Business Services – Operations Management Session 1 – Introduction & Overview
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contains various considerations to remain competitive in the market place. In addition, primary factors for making decisions, strategies for rivalry firms, and future plans to remain competitive in a global marketplace are also analyzed. Considerations to remain Competitive Organizations need to way innovative ways to remain competitive. Having well planned strategies will help companies remain competitive in the market. The organization should analyze the overall market and events taking place
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purchase decision, and postpurchase behavior. The marketers’ job is to understand the behavior at each stage. The attitudes of others, unanticipated situational factors, and perceived risk may all affect the decision to buy, as will consumers’ levels of postpurchase product satisfaction, use and disposal, and the company’s actions. 5. Consumers are constructive decision makers and subject to many contextual influences. They often exhibit low involvement in their decisions, using many
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1. Business Overview Courts PLC began expanding in the 1960s and had outlets in more than 9 countries. Courts was first established in Singapore in 1974 and in Malaysia 13 years later. In the early 2000s we saw the bankruptcy of Courts PLC where subsidiaries were sold to investors to repay the debts. Courts Asia Limited (Courts) was later independently formed and it is now a leading retailer in Southeast Asia for Furniture, Electrical Appliances and IT Products. Courts Asia is predominantly
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THE CHINESE MARKET FOR CLOTHING THE CHINESE MARKET FOR CLOTHING Abstract for trade information services ID=42692 International Trade Centre (ITC) The Chinese Market for Clothing. Geneva: ITC, 2012. xi, 92 p. (Technical Paper) Doc. No. SC-11-212.E Survey on Chinese market for clothing - describes the structure and characteristics of the domestic Chinese market for clothing; provides an analysis of the tariff structure of imports by product group; outlines special import regulations, customs
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THE CHINESE MARKET FOR CLOTHING THE CHINESE MARKET FOR CLOTHING Abstract for trade information services ID=42692 International Trade Centre (ITC) The Chinese Market for Clothing. Geneva: ITC, 2012. xi, 92 p. (Technical Paper) Doc. No. SC-11-212.E Survey on Chinese market for clothing - describes the structure and characteristics of the domestic Chinese market for clothing; provides an analysis of the tariff structure of imports by product group; outlines special import regulations, customs
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are needed to establish fully owned subsidiaries. ‘ Control’ is a factor which is part of the desired mode characteristics and is influenced directly by cultural distance. A high cultural distance between the home and host country, requires a high level of control by the parent firm on their foreign activities, which results in a hierarchical entry mode. The academic recommendations point out that future research should be devoted to industry characteristics
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Industry, Competition and Strategy Industry • Number of Sellers • Degree of differentiation Pure Monopoly • Only one Provider Unregulated monopoly Regulated monopoly Oligopoly • Small no. of Firms Providing Service • Pure Oligopoly ( Less/ No Differentiated)- Steel • Differentiated Oligopoly ( More Differentiated)Camera, Overhead projectors Monopolistic Competition • Many Competitors • Ability of differentiate offering is high - Hotels Pure Competition • Many Competitors
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paradigm shift from merchandising to marketing. This evolution has forced retailers to establish their store names as brands and the focus is more on building brand awareness and set up a differentiated brand image. Retail branding is nothing but a strategy to use the ‘brand concept’ and pass it on to a retail company.Retail branding is also important because in any retail store the entire organization is
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“meeting needs profitably.” People were unable to locate some of the items they desired most, it created an online auction clearinghouse. When IKEA noticed that people wanted good furniture at a substantially lower price, it created knockdown furniture. These two firms demonstrated marketing savvy and turned a private or social need into a profitable business opportunity. Definition of Marketing “Marketing is defined as a social and managerial process by which individual and groups obtained what
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