module will provide students with a well-rounded knowledge of the issues facing firms seeking to establish global networks and the managers within those firms charged with the task of running the overseas operations and managing workers in a different cultural context. The module will encourage students to think more deeply about the process of overseas investment and the challenges of managing and working in the global economy, thus equipping them with some of the key skills and knowledge required of
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Why do you think GE has invested so aggressively in foreign expansion? What are the opportunities that it is trying to exploit? True / False Questions 1. (p. 7) Globalization refers to the shift toward a more integrated and interdependent world economy. TRUE AACSB: Analytic BT: Knowledge Difficulty: Easy Learning Objective: 1-1 Topic: What Is Globalization? 2. (p. 7) Tastes and preferences of consumers in different nations are beginning to converge on some global norm
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Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK
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Lecture 1 – Chapters 1 and 2 Chap 1 Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return * Deal with customers, satisfying customers’ needs * Attract new customers by promising superior value * Keep and grow current customers by delivering satisfaction Marketing Process Understand the marketplace and customer needs and wants * Customer needs, wants and demands
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promotion - personal selling Introduction Personal selling can be defined as follows: Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale" Personal selling is one of the oldest forms of promotion. It involves the use of a sales force to support a push strategy (encouraging intermediaries
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Service Operations Management (SOM) **Some of my notes are taken from previous MSE/STS notes & Google so don’t worry if you can’t find it in your 6P/RR ** PROBLEM 1 Services Producing Industries: * Wholesale and Retail Trade * Transport and Storage * Accommodation and F&B Services * Information and Communications * Finance & Insurance * Business Services * Other services industries Business Excellence Framework and Awards: Companies known for
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and outside Canada, United Nations agencies, foundations and the private sector. International Institute for Sustainable Development 161 Portage Avenue East, 6th Floor Winnipeg, Manitoba Canada R3B 0Y4 Tel.: +1 (204) 958-7700 Fax: +1 (204) 958-7710 Web site: http://www.iisd.org Corporate Social Responsibility: An Implementation Guide for Business ISBN 978-1-895536-97-3 Paul Hohnen, Author Jason Potts, Editor This
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and outside Canada, United Nations agencies, foundations and the private sector. International Institute for Sustainable Development 161 Portage Avenue East, 6th Floor Winnipeg, Manitoba Canada R3B 0Y4 Tel.: +1 (204) 958-7700 Fax: +1 (204) 958-7710 Web site: http://www.iisd.org Corporate Social Responsibility: An Implementation Guide for Business ISBN 978-1-895536-97-3 Paul Hohnen, Author Jason Potts, Editor This
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Mount Cedar Technologies, Inc. Case Analysis Group: Tropic Thunder BUS 655: Designing Effective Organizations March 5, 2011 Table of Contents Introduction & Mission Statement 3-4 Organizational Culture & Structure Techniques for Motivation Effective Work Groups & Teams Decision Making & Communication Leadership Diversity & Training, Empowerment Change & Development Conclusion Mount Cedar Technologies, Inc. A
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Contents overview List of figures List of tables List of mini case studies Acknowledgements 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Introduction to International Marketing The International Marketing Environment The International Marketing Information and Research Process International Competitive Marketing Strategies Market Selection Decisions and Entry Strategies Management of Exporting and Importing International Marketing Operations and Planning Product and Brand Decisions for International Marketing
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