Summary IKEA is the world's largest furniture retailer and the world's third-largest consumer of wood, behind The Home Depot and Lowe's. The company is known for its modern architectural designs on various types of appliances and furniture, often associated with a simplified eco-friendly interior design. They are owned and operated by a complicated array of not-for-profit and for-profit corporations. The corporate structure is divided into two main parts: operations and franchising. Older IKEA stores
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International Marketing Review Emerald Article: Strategic consequences of retail acquisition: IKEA and Habitat Gary Warnaby Article information: To cite this document: Gary Warnaby, (1999),"Strategic consequences of retail acquisition: IKEA and Habitat", International Marketing Review, Vol. 16 Iss: 4 pp. 406 - 417 Permanent link to this document: http://dx.doi.org/10.1108/02651339910282027 Downloaded on: 25-01-2013 References: This document contains references to 17 other documents Citations:
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afford them." Introduction At the outset, it may be useful to characterise IKEA in terms of the characteristics of demand (also known as the four Vs, see Slack et al. p 20). First, IKEA is clearly a high volume operation – as indeed most international retailers are – which lends to systematising operations but which implies capital intensive processes and therefore cost considerations will be crucial. Second, IKEA offers a large number of products (up to 14000 depending on the country/store)
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IKEA was founded by Ingvar Kamprad. He was born in Småland in southern Sweden. In 1943, when Ingvar Kamprad was 17, he registered his company. The name IKEA is formed from his name’s initials (I- Ingvar & K- Kamprad) plus the first letters of Elmtaryd (E) & Agunnaryd (A), the farm and the village where he grew up. This IKEA originally sold typical general store goods. Five years later, in 1948, IKEA introduced furniture into the range. After 10 years, the first IKEA store on 6700 square meters
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The cultural web - IKEA Ikea – Hybrid strategy: “Ikea recognised that it could achieve a high standard product, but at a low cost, whilst concentrating on building differentiation on the basis of its marketing, range, logistics and store operations” (Johnson, Scholes & Whittington, 2005, p.249). Power structures The leadership beliefs in an inverted organisational pyramid, where the customer is at the top followed by staff, with top management at the bottom (Sancovich, 2002). The customer
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MGNT 3650 June 12, 2011 Chapter 1 Closing Case-IKEA How has the globalization of markets benefited IKEA? Globalization of markets has benefited IKEA by making it easy to expand into different countries. Now that the whole world has excess to the internet, everyone is basically wearing and listening to the same things. This is very beneficial to IKEA because there isn’t a lot the company has to do with the style they originally started
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Running Head: IKEA ANALYSIS REPORT Josephine Apuri Argosy University Atlanta IKEA’S marketing IKEA’s products and services are geared towards the overall satisfaction of the needs and wants of every individual customer that walked through their doors, looks them up on the internet or flips through the pages of their catalog. The founder of Ikea Ingvar Kamprad stated that what is good for their customers is also in the long run good for ikea. Their goal is to create a better everyday life
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Management Close-UP: IKEA IKEA innovative idea began by offering stylish functional furniture with good quality at lower prices in Småland, Sweden in 1943. The concept was presented by an entrepreneur Ingvar Kamprad. Since 1943, the company left behind its competitors in the furniture industry because of using the cost-cutting solution. Today, the IKEA trademark is known as a leader in retail home furniture and the brand is recognized globally. It has more than 235 stores and operates in more than
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HISTORY IKEA was founded in 1943 by Ingvar Kamprad. Its first store was opened in 1958 in Almhult, Sweden and its flagship store opened in Stockholm in 1965. By 1965, IKEA was a well loved household name in the home of many Swedes. The company’s corporate slogan was “‘Low price with meaning’” (Moon, 2008, p. 24). Its main objective was to challenge the status quo by producing a good product at a low price with the development of innovative and cost-efficient methods. Beginning in 1969, IKEA began
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1) Production/products 2) Suppliers 3) Customers 4) Workers 5) Environment 6) Local communities All of these factors have an impact on the workplace. Products/ Production: This is a print screen from the Ikea website and this shows that Ikea is very caring about the environment and they try to make sure that even at low prices that the quality of the product is still very good and they ensure they’re customers that products are safe, have good quality and are still designed
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