IKEA Research Paper Team Members: Kevin Agbulos Chandni Shah Francis Mendo Raymond Cheng Ting Yu Course: International Business Professor Alex Settles Date: December 5th, 2013 Table of Contents: I. Introduction (pgs. 1-3) II. International Expansion (pgs. 3-5) III. The IKEA Concept and Business Model (pgs. 5-7) IV. Organization and Management (pgs. 7-8) V. SWOT Analysis (pgs. 9-10) I. Introduction In 1943 Sweden, a Swedish 17-year-old man named Ingvar Kamprad established
Words: 3387 - Pages: 14
IKEA Analysis Report Many companies and corporations struggle daily to sustain a competitive advantage and build a strong values-based service. The core difficulty that these companies face is how to create value for their customers and stakeholders such as suppliers and coworkers. A values-based service company can be built and be effective, however, the framework has to be set to ensure success. IKEA group has implemented a framework for the international company and has succeeded in sustainability
Words: 1979 - Pages: 8
IKEA assignment Introduction. This is an informative report about IKEA. IKEA is a company that’s internationally known as a retailer for furniture and home furnishing. IKEA was founded in 1943 in Sweden by Ingvar Kamprad. IKEA started out as solely a retail operation, until Kamrad bought his own small furniture factory in 1953. IKEA then started to design its own furniture line in 1955 and opened its first store in 1963 near Oslo. By now IKEA is one of the world’s top retailers of furniture
Words: 1878 - Pages: 8
Brief History IKEA was born in 1943, when Ingvar Kamprad decided to put his youth’s values (hard work, personal responsibility and independence) into a business. In fact, the main idea of IKEA was to bring style, value and a better life all over the world, by revolutionizing the concept of retailing, by permitting customers (“visitors”) a shopping experience in the IKEA stores (1953) and by offering flat packs (1955) for the delivery of furniture. At the beginning IKEA was projected to sell
Words: 2149 - Pages: 9
Sumayia Hassan Background of IKEA IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer. Founded in 1943 by 17-year-old Ingvar Kamprad in Sweden, the company is named as an acronym comprising the initials of the founder's name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his home parish. IKEA has 300 home furnishing superstores
Words: 9302 - Pages: 38
высшего профессионального образования «Санкт-Петербургский государственный инженерно-экономический университет» Кафедра мировой экономики и международного менеджмента КУРСОВОЙ ПРОЕКТ На тему: Стратегия интернационализации компании IKEA по дисциплине «Международный маркетинг и стратегический менеджмент» Выполнила: студентка группы 1383 Конина Юлия
Words: 4687 - Pages: 19
OVERVIEW OF IKEA HISTORY Ingvar Kamprad: The founder of IKEA, Ingvar Kamprad, began his business career as a young boy selling matches purchased in bulk individually for a profit to his neighbors near Agunnaryd. As his business grew, he expanded to selling fish, seeds, Christmas decorations and eventually, pencils and ball-point pens which were a new phenomenon in 1935. He was very clever in utilizing his resources - he delivered his goods by bicycle, and later used the local milk delivery vehicle
Words: 2545 - Pages: 11
IKEA IKEA เป็นที่รู้จักกันทั่วโลกสำหรับความทันสมัย คุณภาพและเฟอร์นิเจอร์ที่ราคาไม่แพง (Low-cost furniture เฟอร์นิเจอร์ใช้ต้นทุนต่ำ) และของตกแต่งบ้าน ความสำเร็จของบริษัทขึ้นอยู่กับกลยุทธ์ของการดำเนินงานที่เป็นเลิศในการผลิต การดำเนินงานโซ่อุปทานและการตลาด IKEA-ได้รับความนิยมในยุโรปอย่างกว้างขวาง ความมีชื่อเสียงแบรนด์เองเพื่อเจาะตลาดในประเทศอื่น ๆ อย่างไรก็ตามการเจาะของตลาดสหรัฐมีอุปสรรคจากภาวะเศรษฐกิจที่อ่อนแอและความไม่ลงรอยกันระหว่างตลาดเฟอร์นิเจอร์แบบดั้งเดิมสหรัฐอเมริกาและปรัชญาการดำเนินงานของ
Words: 686 - Pages: 3
be corrected by: Mr Deji Sotunde. By: Mr Mounir TIZI. 2 Abstract This paper focuses on highlighting some characteristics of the international home furnishing company, IKEA. Also, a discussion on the current operations of the company was carried out using different tools like porter’s value chain analysis and SWOT analysis. Additionally, in this
Words: 4804 - Pages: 20
Case 2: IKEA DESIGN & PRICING Submitted By: Team Samyeong Arcedo, Lloyd L. ● Ladja, Johnraja-Zaid M. ● Mendoza, Sheila Mozenda C. ● Pangilinan, Jayson E. I. Problem Statement Given IKEA’s success in the global market, how can it ensure continued success in the business? II. Case Analysis What are IKEA's competitive priorities? Describe IKEA's process for developing a new product. Cost leadership and an exceptional supply chain management are IKEA’s major competitive advantage
Words: 760 - Pages: 4
