by marketing campaigns. The features that are unique to e-commerce are: * Ubiquity – it is accessible and available anyplace and at anytime. * Global Reach – the potential customers are directly correlated to the number of internet users in the world. * Universal Standards – the technology used by all of the nations in the online global world are shared when conducting e-commerce * Richness – Complex interactions can be delivered without sacrificing content. * Interactivity – allows
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CHAPTER 1: GLOBALIZATION Opening Case: Flat Panel Televisions and the Global Economy Introduction What is Globalization? The Globalization of Markets The Globalization of Production Country Focus: Outsourcing American Healthcare The Emergence of Global Institutions Drivers of Globalization Declining Trade and Investment Barriers The Role of Technological Change The Changing Demographics of the Global Economy The Changing World Output and World Trade Picture The
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OPPOSITION Why some farmers are relieved to be dealing with Wal-Mart Farmers Retail FDI: The merits are over-hyped, say academics Academics Cong meets over FDI in retail: Is a rollback on the cards? Will FDI last? FDI nod given, global retailers wait for more clarity The world is waiting FDI in retail What is ? Retail battle: It’s finally about politics and numbers, not FDI he Congress is hell-bent on pushing through its proposal for foreign direct investment
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CHAPTER 12 GLOBAL MARKETING CHANNELS AND PHYSICAL DISTRIBUTION SUMMARY A channel of distribution is the network of agencies and institutions that links producers with users. Physical distribution is the movement of goods through channels. Business –to-consumer marketing uses consumer channels; business-to-business marketing employs industrial channels to deliver products to manufacturers or other types of organizations. Peer-to-peer marketing via the Internet is another channel. Distributors
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Li & Fung Report Introduction Have you ever wondered how retail stores like Wal-Mart keep their shelves stocked with goods? “A global provider of supply chain management services, Li & Fung helps retailers, including Wal-Mart and Target, keep their shelves filled with consumer goods from far-flung factories. Li & Fung’s 240 offices and distribution centers source from more than 15,000 suppliers and serve 40 countries with a concentration in China” (Li & Fung Limited). With over 15,000 suppliers
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www.smartlabelsUSA.com THE 5th The Global Resource for RFID and Beyond Smart Labels, Smart Packaging & Printed Electronics Global Conference * Free Trade Fair * Master classes * Free Vendor Seminars * Networking Dinner 27-29th March Boston www.smartlabelsusa.com Welcome to Smart Labels USA 2006, informing and delivering the many applications of RFID smart labels. For enquiries contact Nicola Bateman n.bateman@idtechex.com or call + 44 (0) 1223 813703 www.smartlabelsUSA.com
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Defining Marketing This paper will detail the different interpretations of Marketing. Over the years many businesses have implemented Marketing into the business strategy which define and shape their products and services. Each company has a unique definition on how Marketing is important to the processes of the business. This paper will explain how and why Marketing is important and will give several examples to prove these theories. With my exposure to marketing I feel that marketing has
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only 0.4% of Indian’s retail sales come from the modern, organized retail. Traditional outlets were like small, local and family business stores which employees few than 4 people and sold staples and household items. And also there were other retailers in open-air markets selling goods from stalls and handcarts. This traditional outlet mode was widely accepted by most Indian household because of the convenience and low price advantage. Modern, organized retail was like the supermarket, hypermarket
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01-Ritzer5-45349.qxd 8/7/2007 1:07 PM Page 1 1 An Introduction to McDonaldization R ay Kroc (1902–1984), the genius behind the franchising of McDonald’s restaurants, was a man with big ideas and grand ambitions. But even Kroc could not have anticipated the astounding impact of his creation. McDonald’s is the basis of one of the most influential developments in contemporary society. Its reverberations extend far beyond its point of origin in the United States and in the fast-food
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empLOyee and LaBOr reLatiOnS STUDENT WORKBOOK Case Study Series on Work-Life Balance in Large Organizations By Gill Maxwell Project team Author: SHRM Project contributors: External contributor: Editor: Design: Gill Maxwell Bill Schaefer, SPHR Nancy A. Woolever, SPHR Sharon H. Leonard Courtney J. Cornelius, copy editor Scott Harris, senior graphic designer © 2008 Society for Human Resource Management. Gill Maxwell Note to Hr faculty and instructors: SHRM cases and modules are intended
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