Lovisa Björcke 900313-‐0961 Cross-‐Cultural Management Summer Course Assignment 4: Case Study – IKEA: entering Russia Introduction This case study describes IKEA’s entrance on the Russian market and the many obstacles the company was faced with. As IKEA’s Russian country manager Lennart
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Case Study #2: IKEA 1. How has the globalization of markets benefited IKEA? Globalization is the global distribution of the production of goods and services, through reduction of barriers to international trade such as tariffs, export fees, and import quotas. Globalization alone contributes to economic growth in developed and developing countries through increased specialization
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Marketing Mix Paper In this day and age, finding a customer base is no long a assured. Consumers are becoming increasingly savvy, knowing exactly what they want and what they do not want. Just because a company makes a product, there is no guarantee that consumers will buy it. In order to survive in today’s business world, companies must be able to obtain new customers and keep their business. This has made research and marketing the main focal point of businesses of all sizes (Market Research
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Author Author Strategic Marketing Plan for IKEA in INDIA [Document subtitle] Strategic Marketing Plan for IKEA in INDIA [Document subtitle] Contents Introduction 2 About IKEA 2 1.0 Analysis of Indian Market 3 1.1 Micro Analysis 3 1.1.1 PESTEL Analysis 3 1.2 Micro Analysis 4 1.2.1 SWOT Analysis 4 1.3 Impact on Hofstede Culture Dimension 5 a) Collectivism vs Individualism 6 b) Femininity vs Masculinity 6 c) Avoidance of Uncertainties 6 d) Power Distance 6 1.4 Porter’s
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Apple 6 14. Limitation of Liability 6 15. Governing law / Jurisdiction 6 16. General Terms 6 16.4. Modification – No modification to this Agreement shall be binding unless in writing and signed by an authorized representative of each party. 7 IKEA Terms and Conditions for Sale of Products 7 Article 1. Definitions 7 Article 2. Application of the Terms and Conditions 7 Article 3. Place of Sale / Performance of Obligations 7 Article 4. Products Subject to Purchase and Sale Contract of Products
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IKEA should stop getting their goods from India until child labor is eliminated from their suppliers because the company is losing their good reputation and also a significant amount of profits. IKEA should terminate the contract with Rangan even though it was one of the main manufactures because they were the ones that did not follow what the contract said concerning child labor and also because they were the ones that gave IKEA a bad reputation. IKEA will have the opportunity to look for
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similar product within the category that you selected. The two promotional strategies that will be compared are from IKEA and Pottery Barn. IKEA is a Swedish company that sells a wide range of ready-to-assemble furniture, appliances, and home accessories. IKEA’s home furnishings are of good design and functionality offered at a price low enough to be affordable to most people (IKEA, 2014). Pottery Barn is a specialty upscale American-based home furnishing store that was acquired by Williams-Sonoma
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IKEA’s Global Sourcing Challenge IKEA, one of the world’s largest specialized furniture retailers, has been presented with a large issue within their operations. In 1995, a German TV station released an investigative report which exposed one of the suppliers for IKEA rugs for exploiting child labor in their factory. A recent addendum was signed by all IKEA suppliers which forbid the use of child labor (Bartlett & Sjoman, p. 1, 2006), so this incident has called the company to make an action
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Katarzyna Gawor Soňa Halásová Friedemann Polzin International Business Strategy: IKEA IKEA – Overwiev Global business strategy Generic Strategy Organizational structure Operational strategy CSR Regional Strategy in CEE Swedwood New markets – sourcing and customers Local strategy in Slovakia 04/12/08 International Business Strategy: IKEA 2 IKEA – historic background IKEA Svenska AB (1943) → Ingvar Kamprad Entering the Scandinavian market (1963) Expansion into Europe and first steps overseas
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University.Signature: (Representative) ……….………………………….. (Lavannya Moorthy)Date: 22ND NOVEMBER 2015 | | Table of Contents CASE STUDY 01: IKEA – THE GLOBAL RETAILER 3 Question 1: How the globalization of market benefited IKEA? 3 Question 2: How has the globalization of product benefited IKEA? 3 Question 3: What does the IKEA story teach you about the limits of treating the entire world as a single integrated global marketplace? 4 CASE STUDY 03 : DHM- Shanghai 5 Question 1:
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