Assignment Task 1 4 Vs of IKEA FURNITURE Name Saqib Ali Enrolment ID 30113460 Submitted to Dr Maria Zenaida Mullin Submission date 14 Aug, 2015 IKEA FURNITURE OUTLETS Executive summary Brief summary findings It’s difficult to manage furniture store like IKEA because lot of employees are required to run the operations smoothly and it’s a big problem to manage bigger workforce, so that’s why it’s one of the biggest issue for the IKEA furniture to handle
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similar product within the category that you selected. The two promotional strategies that will be compared are from IKEA and Pottery Barn. IKEA is a swedish company that sells a wide range of ready-to-assemble furniture, appliances, and home accessories. IKEA’s home furnishings are of good design and functionality offered at a price low enough to be affordable to most people (IKEA, 2014). Pottery Barn is a specialty upscale American-based home furnishing store that was acquired by Williams-Sonoma
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Marketing The vision of IKEA is “to create a better everyday life for the many people.” IKEA’s vision goes far outside of just providing home furnishings, but to “create a better everyday for all people impacted by our business.” The company’s goal and mission is “to offer a wide range of well-designed, functional home furnishing of products at prices so low that as many people as possible will be able to afford them.” (IKEA website, 2015). IKEA’s products
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MARKETING Serviciile IKEA Îndrumǎtor: Conf.univ.dr.Irina Olimpia Susanu Realizator: Popa Nicoleta Galaţi, 2012 Cuprins 1. Scurt istoric 2. Viziunea IKEA 3. Produsele si serviciile IKEA 4. Evaluarea mediului de marketing: consumatori,furnizori 5. Mixul de marketing 6. Analiza swot 7. Obiective,strategia de marketing pentru IKEA 8. Modelul BCG
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IKEA is one of the world’s most successful global retailers in terms of profitability. IKEA is a home-furnishings company from Sweden. In 2010, IKEA had more than 310 stores worldwide in 38 countries, employed around 127,000 people, and earned revenues of 32 billion euros (Rothaermel, 2013). IKEA has recently shifted from an international strategy to a global-standardization strategy. IKEA has many challenges, but the two that throw up the biggest threats are the ecological factors and rivalry
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cultural pattern, structure of market system. (Johanson and Vahlne, 1977). IKEA uses Uppsala model to expand its internationalization strategy from 1974, especially in Japanese market and Chinese market. According to Uppsala internationalization model, “companies appeared to begin their operations abroad in fairly nearby markets and only gradually penetrated more far-flung markets” (Global Marketing, Hollensen, page 63). IKEA started to expand internationally from the nearest countries, such as Norway
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CASE STUDY IKEA: Furniture Retailer to the World In a study some factors that have accounted for the success of IKEA are the prices they put on the furniture, the cost efficiency in the way the furniture was composed of their form of transportation. The article states that IKEA would look at the competition’s price in each category, and then set their on low prices. IKEA utilized cost efficiency with their building material so they can turn profit. Inexpensive materials that are not
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1.) Ikea case: (the 3 main topics) a. Competition between suppliers The structure of Ikeas logistic creates a high competition between their suppliers. It is because Ikea is subdivided into (many) Trading Areas, which compete for the commissions the headquarters of Ikea (Ikea of Sweden) gives. Each Trading Area tries to find the best thus cheapest solution for producing and delivering a product, so each of them negotiate with their suppliers and make an offer to the headquater of Ikea. Of course
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Exam 3 Questions 1 - 3 pertain to the 'Lego' case, and questions 4 & 5 pertain to the 'Ikea' case: 1. LEGO’s movie-themed products, keyed to popular film franchises such as Harry Potter, Lord of the Rings, and Spiderman, include detailed construction plans. Do you think this is the right strategy? Why or Why not? Justify your assessment of Lego's strategy. LEGO’s detailed construction plans for their products are the right strategy. LEGO’s products can contain hundreds or even thousands
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KEA's Global Strategy Swedish company IKEA was the world's largest furniture retailer since the early 1990s. It sold inexpensive furniture of Scandinavian design. The company operated in 55 countries with a workforce of 76,000 (the company referred to its workforce as its 'co-workers'). IKEA offered nearly 12,000 items to the home furnishings market worldwide. It sold a wide range of products including furniture, accessories, bathrooms and kitchens at 186 retail stores in 30 countries across
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