2. | PAWS: A corporate profile | 3 | 3. | Mission statement | 4 | 4. | Major issues and problems identified | 4 | 5. | Data gathering | 6 | 6. | Survey questionnaire | 6 | 7. | Survey findings in graphical representation | 7 | 8. | Core IMC objectives | 9 | 9. | Target audience | 10 | 10. | Media campaign strategy | 10 | 11. | Schedule: 16 Week media strategy | 11 | 12. | The identified mass media (Print media, Internet Interactive media and events and sponsorship) | 12 | 13
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business, personal relationships, etc. Effective communication is the foundation of IMC. As its been defined in this course, IMC is a communications process for planning, creation, integration, and implementation of diverse forms of marcom delivered to a brand’s targeted customers and prospects. The main goal of an IMC camping is to influence and affect the behavior of the target audience. These two base concepts of IMC can be applied in our everyday life. Personally I believe that I will rely on what
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Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani 2 ABSTRACT The target purpose of this report is to build an Integrated Marketing Communications (IMC) program for TRESemmé, which is a long-standing American brand that has recently appeared in Vietnam. In this report, we focus on IMC strategic plans for creating TRESemmé’s recognition and expand brand awareness in Vietnam market. We gathered information on the Internet and using our knowledge from Integrated
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marketing communication: implementation and management ˘ ˘ Calin Gurau GSCM-Montpellier Business School, Montpellier, France Abstract Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings
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role of the IMC mix in the household wood furniture industry? The IMC mix plays an important role on delivering information of the offering and even facilitating an exchange for the offering in the household wood furniture industry. A company could use IMC to convey the message that they have the highest quality furniture to their consumers, which would allow them to be in the consumers consideration set if they are looking for high quality wood furniture. The role and purpose of IMC is to deliver
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is a grouped assignment linked to the learning outcomes and objectives of Unit 1. Students must review Chapters 4 & 5 prior to completing this assignment. Assignment 1 involves applying the DAGMAR strategic planning process to set two types of IMC objectives: 1. Marketing Objectives (Chapter 4 –Objective Setting p.110) 2. Communication Objectives (Chapter 4 – Communications Objectives p.114) Following DAGMAR – your objectives must include the following four (4) strategic planning principles:
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Pemberton. Asa Griggs Candler later on bought the formula and brand in 1889. Coca-Cola currently serves on average 1.6 million servings each day in over 200 countries with more than 500 brands. Coca-Cola is a great example of a company which uses IMC for the products they have. This company uses the many methods of integrated marketing in order to communicate with its target market and many consumers. A couple tools they normally use are personal selling, events, advertising, publicity/public relations
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communication creates a single unified voice for the company, and the goal of IMC is to inform the customers on products they may want or need. IMC will help build long-term relationships by using two-way communication, focusing on the stakeholders, continue to generate communication, evaluate results by feedback from consumers, investments, and promotions. The different stages that a company go through to develop IMC strategy is a complex task that will help the company in decision –making processes
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(R-9) 10:00 AM-11:30 AM 11:30 AM- 1:00 PM1:00 PM- 2:30 PM 2:30 PM -4:00 PM Sociology (R-9) Wed Stage-1 Stage-3 Stage-5 Oper. Management (R-16) IMC (R-16)/ HR & Leadership (R-18) SeminaR Consumer Behavior (R-16) Stage-7 Stage-8 History of Pakistan (R-7) IMC (R-16)/ HR & Leadership (R-18) Oper. Management (R-7) IMC (R-16)/ HR & Leadership (R-18) roject Management (RP 16) Day/Time 8:30 AM- 10:00AM Statistical Infrence (R-18) 10:00 AM-11:30 AM 11:30 AM- 1:00
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Majalah MARKETING – IMC / NOVEMBER 2008 Belajar dari Amazon.Com Situs ini berhasil memanfaatkan teknologi internet untuk membangun customer datkaabase dan berkomunikasi secara efktif dengan para pelanggannya. Bagaimana kisahnya? Media komunikasi saat ini berkembang dengan pesat. Terkait dengan itu, Integrated Marketing Communications (IMC) menawarkan konsep dalam mengelola seluruh bentuk dan media komunikasi secara efektif. Para marketer dianjurkan memanfaatkan media-media komunikasi yang tersedia
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