MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company
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The advertisement I choose to analyze was from Budweiser and was displayed during the SuperBowl last week. The ad was very sentimental and didn't directly advertise its main product (Which is beer). It informed the customer about the recent natural disasters that hit Texas, Florida, and California, and showed compassion by stopping their brewing process, and instead filled their beer cans with water and delivered it to the needed areas. This advertisement is taking advantage of The Marketing Mix
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INTRODUCTION: 2. LITERATURE REVIEW: Definition of IMC: Integrated Marketing Communications is often referred to as a strategic business process that is used to plan, develop, execute and evaluate co-ordinated brand communication programmes to various stakeholders (Belch & Belch, 2012). It is a simple concept which ensures that all forms of communications are linked together and is called IMC in many spheres. At the most basic level, IMC deals with integration of promotional tools to foster
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Consumer Psychology Article Review Annie Pettigrew PSY322 May 10, 2014 Chawn Williams Consumer Psychology Article Review “Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as "the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas
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2014 Week 2 Assignment: Integrated Marketing Communications Word Count: 1,296 20 April 2014 Assignment Brief (Due by 11:59pm MT, Day 7, Monday) IMC Tactics Select a Fortune 500 company and research their IMC. In a three- to four- page paper (not including the title and reference pages), analyze at least three- to- four IMC tactics (Chapter 3) and discuss whether or not the tactics are effective, and why. Your paper should be formatted according to APA style as outlined in the
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The IMC AWARDS of 2010 will always be remembered for two statements. IB Kargbo, the former president of SLAJ took the stage and in a long and rambling speech assured former employees of the Sierra Leone Daily Mail that their long-delayed retrenchment benefits would be paid them within two weeks. The applause was long and loud. I imagine some of those people were already drawing up their budgets. Next, the current President of the Sierra Leone Association of Journalists, SLAJ, Umaru Fofana, in his
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MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company
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has particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South America. IMC Tools Used by Tetra Pak In its long road of success Tetra Pak has used many different communication tools for building awareness among their customers and to hold their loyalty towards the brand by providing sound proposition and value. So far the tools they have used to enhance their IMC are; (i) Print Advertisement (ii) Television Advertisement (iii) Billboard
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observation, and mystery shopper. The last two, observation and mystery shopper, we will utilise in this assignment. Observation and mystery shopper are particularly important because they help us gain a detailed consumer perspective; key goal of IMC. Observation is where we as marketers view the ways in which consumers interact with the brand or
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footprint, but also track who’s coming to the zoo, which makes the experience more personal. The Zoo might even feature your photo on their main web page. Another perk that the San Diego Zoo provides is group sales, which is also an aspect to the IMC program. The Zoo will offer guests who visit any of the parks in groups of 15 people or more will receive 10 % discount off the 1- Day Pass admission. San Diego Zoo will also offer Meal Vouchers that are accepted at the selected restaurants. The San
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