Topic 1 Q1. Using the brand equity framework discussed in Lecture I (fig. 2.1 Shimp 7th ed text, p34) write down all the personal associations the Jim Beam brand holds for you. Then, visit the Jim Beam Web site http://www.jimbeam.com.au and identify which of your personal associations are reinforced and provide specific examples of this reinforcement. After leaving the site, write down any new personal associations you have with Jim Beam and how the site created these associations. The
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Buying Behaviour. UNIT III (8 Sessions) Communication, Process of Communication, Marketing Communication, Objectives of Marketing Communication, Integrated Marketing Communication (IMC), Factors contributing to IMC, Participants in IMC, IMC Promotion Mix, IMC Management & Planning Model, Challenges in IMC, Promotion Mix, Sponsorship: POP: Supportive Communication, Role of E-Commerce in Marketing Communication. UNIT IV (16 Sessions) Advertising Management, Overview: Meaning, Nature and
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the product rather than the brand itself. However, Steve Jobs rejoined the company in 1997 and a campaign was launched call “Think Different” which again helped the company restore its brand image in the consumers mind. This paper will talk about the IMC campaign of Apple.. Introduction of the Organization Apple Inc. is well known for producing stylish, trendy, technologically advanced, and innovative products which are simple in nature and easy to use. Based in California, America, Apple is a brand
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effectively executing this strategy across India and Vietnam is the reason why the marketing team has chosen to use the Integrated Marketing Communications (IMC) Strategy that will be covered in this paper. After careful research the team decided to go with the promotional mix such as advertising and sales promotions. This paper will consider these IMC elements; the similarities and differences to be implemented in both countries and the reason behind the choices. Advertising This is a paid form of communicated
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Giang s3446610 Le Phuong Nghi s3445860 To Thi Thanh Trang s3446628 MARKETING COMMUNICATION IMC PLAN MARKETING COMMUNICATION IMC PLAN Table of Contents Stage 1 I. Situation Analysis 1 1. 4Ps Overview: 1 2. Target Audience: 2 3. SWOT Analysis: 3 4. Competitive Frame: 4 II. Communication Objectives 5 III. Communication Budget 6 Stage 2 I. IMC Program 6 1. Advertising: 6 2. Consumer-Oriented Promotion: 11 3. Event Marketing and Sponsorships:
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schools before the opening of classes in June, 2011 so that every school child would have access to instructional materials in most of the subjects. The DepEd Secretary has tasked the Instructional Materials Council Secretariat (IMCS) to coordinate with field offices nationwide and other concerned stakeholders to ensure success of this endeavor. In this connection, we would like to request your assistance in following up the high schools in your Division which
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evidence for the effectiveness of stress management. b) Critically assess the extent to which a Conceptual Framework may guide the accounting standard-setting process. c) Identify and analyse significant developments in technology impacting on IMC. Discuss how such developments might affect international marketers and notions of the audience. The important thing to do when you approach an essay is carefully unpacking the essay question. For example, in question (a) above, you are being
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Ronning FUNDAMENTALLY, Integrated Marketing Communications (IMC) refers to the process of integrating and coordinating the various communication elements commonly known as the ‘promotional mix’. The promotional mix is usually considered to consist of advertising, sales promotion, personal selling and public relations, although some marketers may add other elements such as publicity, direct marketing or sponsorship as major components. IMC is therefore not just a concept relating to consistency
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Evaluation At this stage o f the imc campaign for ray ban ( Aviator)we need to fiend out how the information has been taken by the target audience. The evaluative procedure should refer back to the objectives and indicate how they were achieved. Evaluation measures are both pre- and post-test in nature and include copy testing, concept tests, tracking, etc., sole purpose of the campaign must be tested to justify reasoning of the budget. Ray Ban lans for it's marketing communication program
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