Summary 2 2. One-Page Plan 4 3. SWOT Analysis 5 4. Target Market 6 5. Competitive Analysis 7 6. Financial Analysis 9 7. Pricing Structure 11 8. Channels of Distribution 12 9. Integrated Marketing Communications (IMC) Promotion Plan 13 10. IMC Budget 16 12. Works Cited 17 Executive Summary Public wireless internet provides accessibility regardless of the consumer’s device and salary range. Technology is becoming an integral part of everyday life and being connected
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WHAT IS ADVERTISING? A PAID MEDIATED FORM OF COMMUNICATION from and IDENTIFIABLE SOURCE, designed to PERSUADE the receiver to take some action, now or in the future. TRADITIONALLY defined as any PAID NON-‐PERSONAL COMMUNICATION about an ORGANIZATION, PRODUCT/SERVICE OR IDEA by an IDENTIFIABLE SOURCE. PAID refers to ADVERTISING generally being BOUGHT, apart from community messages that are donated. NON-‐PERSONAL refers to the MASS MEDIA CHANNELS; TV, Radio, Newspaper, Magazines, therefore no immediate
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Emerging Indian Hospitality Sector: A study of NCR hotels Shiv Mohan Verma, Asst. Professor. HRCTGI Ravi Kumar Singh, Asst. Professor. HRCTGI Abstract Today, big name brands are embracing new technologies and adjusting their budgets in some surprising ways. Using mass production, network broadcasting, nationwide transport and chain retailing, marketers are driving consumption among the rapidly increasing population. The emerging trends in marketing have been caused by multiple factors
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When analyzing this article through the lens of integrated marketing communications I realized that there was a glaring contradiction in Wal-Mart’s overall message. For a company to have effective IMC a company must deliver a clear, concise message to all brand contacts consistently over a period of time. Wal-Mart doesn’t accomplish this task by any stretch of the imagination. It is a well-known fact that Wal-mart employees are not financially secure, most make “less than $25,000 per year.” Now
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------------------------------------------------- ------------------------------------------------- Master of Business Administration Concentration in IMC ------------------------------------------------- Course Code: BB503 ------------------------------------------------- Course Title: Marketing Management Assignment Title: Observation Assignment Date Submitted: 25 October 2014 25 October 2014 Declaration of Originality: The work contained in
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Assignment #4 - Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy Georgia Jefferson Marketing Management – MKT 500 In My Own Words is an apparel company that carters to any and all that have something to say. In a society where everything seems to be “politically incorrect”, we feel like there is a time and a place to say and do almost anything and that place is on a t-shirt. Discuss the company’s advertising strategy and how it aligns with its marketing goals.
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off-price retailers, factory outlets, warehouse clubs) Atmospherics (five senses) Retail convergence, non-store retailing (internet, catalog, kiosks, HSN), pop-up stores Chapter 12-Promotion-how a company communicates about product offerings IMC- (adv, P.R., personal selling, sales promotions) Push/Pull strategy Advertising-Objectives (inform/remind/persuade) Budget (affordable/% of sale/competitive parity/objective-task) Execution Style (slice of life, lifestyle, fantasy, personality
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the marketing channel within a 12 months period Table of Content No. | Title | Page No. | 1 | Executive Summary | 1 | 2 | Introduction | 3-4 | 3 | Situational Analysis | 5-8 | 4 | Creative Strategy | 9 | 5 | Campaign Objective & IMC Mix | 9-11 | 6 | Media Choice | 12-13 | 7 | Synergy between Media & Scheduling | 14 | 8 | Costing | 15 | 9 | Conclusion | 16 | 10 | References | 17 | I. Introduction About Crocs Crocs were founded in Boulder, Colo in the year
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to target a specific group of people. A drawback is that the advertisers have to advertise at many different times and on several different channels, making the cost of the advertisement much more expensive. 7. How can radio be best used in an IMC program? Radio reaches a larger audience because many people feel that they are more involved in radio broadcast. Most radio stations and certain broadcasts have loyal listeners that listen every single day. Imagery transfer (452) allows advertisers
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missions • Shared experience (in the real world) • Build up emotion and feelings • Same messages repeated on different platforms “We are not talking about our app … but we are shaping the users’experience” Integrated Marketing Communication (IMC) “Experiential Marketing” Sense feel think Right target act Right message relate Traditi onal Event Digita l 70% of Internet Users engage with “Social Media” “Print Ads” “Commercial” Right time Right place Event 1: Virtual
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