Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email: yanyou@hotmail.com), Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using
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Crown Creative Co - challenging the future( Introduction Fusahiko Yoshino, the young Senior Managing Director of Crown Creative, glanced at his watch. It was a cold winter morning and he was in a hurry for his new office in Chiyoda-ku where the best shops for sports wear in Tokyo can be found. He was going to miss the ski season this year and this made him a little angry. Until he has accepted the management of the company from his father – the old Takiyoshi Yoshino, he was a "cool"
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2007 – 2008 Marketing Plan for Dr. Scholl’s® for Her™ Insoles Presented to Dr. Scholl’s® Executive Management on August 16, 2007 Prepared by Dr. Scholl’s® Marketing Department: Phil Bruno Khaled Kadry Teresa Travis Executive Summary Dr. Scholl’s® For Her™ Insoles is a new foot comfort addition to the traditional Dr. Scholl’s® line offering a multitude of advantages over our previously introduced products. The entire For Her™ line is designed to attract the younger female demographic (ages 18-50)
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profitable. ________________________________________________________________________________________________________________ HBS Professor John A. Quelch and Heather Beckham prepared this case solely as a basis for class discussion and not as an endorsement, a source of primary data, or an illustration of effective or
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and Considerations…………………………17 Research and Development ………………………………17. Initial and Operational Costs ………………………………17. Financial Hesitations and Impacts …………………………17 Psychological Consideration and Sociological Effects ……………17. Theories ..............……………………………………………18 Positive and Negative Effects ………………………………...…….19 Society’s Impact …………………………………………20. Cultural Context and Media Influences ………………………..23 Implications for the Environment …………………………………….23 Green Benefits....………………………………………………
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Unit 11: Advertising and Direct Marketing Advertising: Advertising is any paid form of nonpersonal presentation and promotion of a product by an identified sponsor using the mass media that is intended to inform or persuade members of a particular audience. For many, advertising is the most familiar and visible element of the promotion mix. Because it can convey rich and dynamic images, advertising can establish and reinforce a distinctive brand identity. This helps marketers bond with
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I. Time Context The case was set in 1996. Thus, events, status and other environment factors in the time span would be considered. A promising Philippine economy is what 1996 holds. From 1995, the economy improved relatively and is seen to improve further according to ADB economic managers. The Asian Development Outlook projected a good economic short term forecast for the years 1997 and 1998. At this time, GNP and GDP has grown 6.8% and 5.5% respectively. Inflation has eased from a double
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ADVERTISING AND REGULATORY SYSTEMS A. Introduction In this paper will be discussed concern on advertising and regulatory systems in different parts of the world. Exactly the regulation of government in advertising is really needed to protect the interest of society from unbridled business behavior (Frith, KT and Mueller, B, 2003, p. 85). It is the foundation of ethics and a rule of advertisement. Advertising regulation refers to the laws and regulations that define the specific products that
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9-502-040 OCTOBER 5, 2001 DOUGLAS B. HOLT Mountain Dew: Selecting New Creative Standing at the front of a PepsiCo conference room, Bill Bruce gestured enthusiastically, pointing to the sketches at his side. Bruce, a copywriter and Executive Creative Director, headed up the creative team on the Mountain Dew account for PepsiCo’s advertising agency, BBDO New York. In fact, it was Bruce who devised the famous “Do the Dew” campaign that had catapulted Mountain Dew to the number three position
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Social Media and its Impacts on Consumer Relationship Management: An Investigation of Product Recommendation: A Case Study of Nike and Facebook Simon Karuku Freelancers Union Abstract The purpose of the research was to define critically the efficiency of social media and the role it plays in impacting consumer relationship management. The study first looks at the works of many scholars in analyzing the effectiveness of social media over traditional media. Thereafter a critical analysis
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