Abstract Celebrities are often used by advertising agencies to endorse their products in an attempt to persuade the consumer to purchase their products. This paper discusses how celebrity endorsements tend to have an effect on consumers. Consumer Marketing Introduction Advertising obviously plays an essential role in the success or failure of a product. In some cases, using celebrity endorsers to promote products has been quite an effective campaign strategy for advertisers. Celebrity endorsed
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commercials, product placement and promotions involving free gifts. The researcher has tried to analyse the association of cartoon characters with brands in inducing Brand Preference among kids. Key Words: Branding, Cartoon characters, Kids, Endorsements, Consumer buying behavior, Advertising Effectiveness Introduction Children have a big say in family decision to purchase many products. Marketers are trying to cash on the children’s ability to nag their parents to induce purchase. Pester
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Entertainment (WWE) in the build up to the 2008 election and subsequent electioneering on the „Smackdown Your Vote‟ website (owned by the WWE), and his status updates on Facebook, were a text book model of political campaigning for the modern day celebrity politician catering for popular culture. Campaigning in this manner also removed some of the risks associated in dealing with generic media outlets and reached a national (and international) audience. Although a critic could dispute that this
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The brand that will be researched as a nationally or internationally known brand is Pepsi. This soft drink has been one of the top brands for a very long time. This product was created in 1898 in New Bern, North Carolina by a pharmacist named Caleb Bradham. In the 1930’s Pepsi became the first brand to have a jingle aired across the country, this made advertising and marketing history (pepsi.com, 2011). Today’s Market Today’s market is focused more on the diet line up of the soft drinks. With
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at home, hence focusing more on how social media shapes an individuals’ perceptions of themselves and others. I gathered academic books I have in the areas of Sociology and searched for particular chapters addressing social media and its cultural impacts on society. I was able to apply this information to my report as one of the books specifically had an entire chapters on digital sociology, media and popular culture which could relate to the approach
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INTRODUCTION Lady Footlocker is part of the athletic shoe and Apparel Empire owned by Footlocker. This includes other stores owned by the Footlocker chain such as Foot Action, Champs, and East Bay. Lady Footlocker was founded in 1982 in Joliet, Illinois. Lady Footlocker originates from the Woolworth family, as does Footlocker, and its other chain stores. Over the last quarter century, Lady Footlocker has risen to become the largest retailer of women’s athletic footwear, apparel, and
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Discussion on the 5 promotional mix used by Honda The promotional mix used by Honda is divided into two categories which are traditional promotion medium and non-traditional medium. We have chosen the 5 latest promotional mix to be discussed including advertising, sales promotions (traditional promotion medium) and social media, sponsorship marketing as well as guerrilla marketing (non-traditional medium). Advertising is the most common tool used by company to promote their product. Advertising
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model is a decentralized design which is a fundamental principle to their management and control of their business activities. This enhances a platform of competitive advantages. Due to regulations in relations to advertising of alcohol may lead to an impact and reduction of premium brand products and affected sales. Strengths (S) | Weaknesses (W) | * Decentralized business model * Diversified operations reduce business risks * Top 14 brands offer leadership positions to Pernod Ricard
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Group Discussion Topic: Content on Internet Should Be Censored A) Background: Internet censorship is the control or suppression of the publishing of, or access to information on the Internet. It may be carried out by governments or by private organizations either at the behest of government or on their own initiative. Individuals and organizations may engage in self-censorship on their own or due to intimidation and fear. Internet censorship in India is selectively practiced by both federal
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competition, the upsurge of celebrities endorsing brands has been steadily increasing over the past few decades. Marketers acknowledge the power of celebrity in influencing consumer’s purchase decision. Millions of dollars are spent as the celebrity endorsement can bestow unique features upon a product that it may have lacked otherwise. Not lacking behind, Soft Drink companies are also advertising their product through various media and spending millions of dollars on celebrities to endorse their product
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