Strength Weakness Ralph Lauren Magazines,Lower pricing Middle& upper segment, youth Multiplex brand Lack of first rate design Gucci Limited quantity, endorsement, expensive Middle &upper class, hip Established brand image & international presence Instability in management &fashion base Prada Exclusivity, product differentiation, pioneers Middle & upper segment, fashion High prices, brand loyalty, brand quality High prices, availability Value Chain Analysis Primary activities –Outbound logistics:
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push this bike into a demographically challenging market. The Situation An important attribute to Thorr’s Motorcycle, Inc. is Lifestyle Image. Lifestyle image creates the need for customers to purchase the line “Cruiser Thorr” because of the masculinity and freedom it represents. The perceptual map is a visual description of a customer's perception of the brand. Thorr's motorcycles were positioned as high-priced and that perception did not fit the market for younger consumers that have less money
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Celebrity Endorsement -one of the strategy to promote a product or services by using his/her fame -organizations use celebrities to drive up sales and have a positive impact on profits -uses Kpop group (BigBang) - Familiarity: South Korean boyband formed by YG Entertainment (big fan base- girls & guys) – well-known boyband in the world. - Image: very popular as the Kpop craze is ongoing right now. They even have their own solo concert performance (most recent in Malaysia 7th Feb - Taeyang)
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[pic] 1. INTRODUCTION Consumer market for designer apparel has become more varied today by surge of designer brands, brand stores, store brands, customization, promotions, fashion events, etc. The purpose of this study is to understand the Indian buying behavior with respect to designer apparel like clothing, jackets, ties and many others. It was found that with rise in the disposable income people were shifting towards buying designer labels. Presently 1/6th of world population uses desiner
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these to functions they have yet to do this and are trying to improve the communications through a scheme in place called route 2015. The external communications at the Adidas group happen successfully though the many advertisements and celebrity endorsements the company use all based around lifestyle choice and major social and sporting events. However they must ensure that the Adidas groups reputation isn't tarnished though unethical business decisions, as in todays society its highly encouraged
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The Swiss Luxury Watchmaking Industry A general overview and a closer look at the celebrity endorsement and sponsorship communication strategy used by the leaders. Karine Gautschi January 2005 HEC Lausanne – Hautes Etudes Commerciales, MIM – Master of International Management Thesis Director, MIM: Professor Stéphane Garelli Expert, Omega: Jean-Pascal Perret Table of Contents 1 2 INTRODUCTION ................................................................................................
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The Swiss Luxury Watchmaking Industry A general overview and a closer look at the celebrity endorsement and sponsorship communication strategy used by the leaders. Karine Gautschi January 2005 HEC Lausanne – Hautes Etudes Commerciales, MIM – Master of International Management Thesis Director, MIM: Professor Stéphane Garelli Expert, Omega: Jean-Pascal Perret Table of Contents 1 2 INTRODUCTION ................................................................................................
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What factors drive the sales of deodorant? Submitted by Group 5, Section 4 Namrata Raina FT154006 Siddhant Parnaik FT154011 Aparajita Mukherjee FT154016 Navendu Vimal FT154021 Ashwin Narayanan FT154027 Rohit Kashyap FT154034 Yogesh S FT154035 Ritesh Sharma FT154105 What factors drive the sales of deodorant? Submitted by Group 5, Section 4 Namrata Raina FT154006 Siddhant Parnaik FT154011 Aparajita Mukherjee FT154016 Navendu Vimal FT154021 Ashwin Narayanan FT154027 Rohit Kashyap FT154034
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International Journal of Applied Services Marketing Perspectives © Pezzottaite Journals. 597 | P a g e ROLE OF ADVERTISEMENT IN MANAGING THE BRAND EQUITY OF CARBONATED DRINKS AMONG GENERATION-Z Dr. Nishakant Ojha1 ABSTRACT Companies spend large amount of their money on building brand equity. This study explores the relationship between advertising and brand equity. The purpose of this study is to how advertisements of carbonated drinks acts as stimuli in influencing purchase decision of generation-Z
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“private-label” brands help with capacity utilization at each plant. What are “private-label” brands? (Describe and give an example). Private label brands are those manufactured by one company and sold under the brand name of another. This is done under a contract basis and used as a method of utilizing excess manufacturing capacity at manufacturing facilities. An example of this would be a company like Nike bidding for a contract to manufacture generic running shoes for the private label brand sold
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