[pic][pic] F-2,Block, Amity Campus Sec-125, Nodia (UP) India 201303 ASSIGNMENTS PROGRAM: SEMESTER-I |Subject Name :FUNDAMENTALS OF MARKETING | |MANAGEMENT | |Study COUNTRY :UGANDA
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9/9/2012 BY: MOMINUL PLABON GLOBAL MARKETING PROJECT A case study of Bangladesh and Malaysia | Mominul Plabon Executive Summary The following marketing plan forms the basis for introduction of a milk powder named Agora milk powder in two countries like Bangladesh and Malaysia. This study combines the selection of the countries based on their income level as the purpose of the study is to identify the distinctions of marketing strategies in developed, less developed and developing countries
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The Marketing Concept 11 11 13 20 21 23 24 27 30 31 33 36 36 37 38 2. 2.1 2.2 2.3 What can be marketed? Core Benefit Product Basic product Augmented product 43 47 47 48 Create connections with more impact Technology Roles This is a chance not just to work with a vast range of clients – but to use technology to help them solve some of the most complex challenges they face. In other words, whether you’re in a technical role or one that’s focused
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methods of advertising does the company use? What types of sales promotion does the organisation apply to attract customers? Which public relation practices does the association utilize to communicate with its stakeholders? The data was collected on the basis of interview with the marketing manager of Avon Czech Republic. Klíčová slova v češtině Marketingová strategie, reklama, sales promotion, public relations Klíčová slova v angličtině Marketing strategy, advertising, sales promotion
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Topic | Information required | Sources of information | Use of information in Coursework | Date for completing research | Completed/ Review | Choice of BusinessLocation | Address/postcode of local business and at least two different countries where the business trade internationally | Got to the shop am check online for annual report and the website. | Why I chose this business | 2/10/13 | | Choice of BusinessSize | • Sales revenue over 3 latest years • Profit figures over latest 3 years
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Retailing in the 21st Century Manfred Krafft ´ Murali K. Mantrala (Editors) Retailing in the 21st Century Current and Future Trends With 79 Figures and 32 Tables 12 Professor Dr. Manfred Krafft University of Muenster Institute of Marketing Am Stadtgraben 13±15 48143 Muenster Germany mkrafft@uni-muenster.de Professor Murali K. Mantrala, PhD University of Missouri ± Columbia College of Business 438 Cornell Hall Columbia, MO 65211 USA mantralam@missouri.edu ISBN-10 3-540-28399-4
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CHAPTER - 1 INTRODUCTION Shopping malls are the places where consumer can purchase products even it is planned or unplanned purchase. These stores trade thousands of commodities daily and customers are consuming these commodities at the cost of their revenue. It only dependents on the profits or income of the person, that to what extant and how many times he or she stopover for shopping with stores to purchase products. It is generally seen that punchers buy products which they have not
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Product and Service - Customer Description and Product Distribution | Nestle Purina Pet care occupies the top spot in pet food industry with 28% of market share in US, provides value to consumers by providing high-quality; nutritious pet products that can help enrich their pets’ lives. It also provides insurance for pets under its Purinacare insurance. Its core philosophies include promoting responsible pet care, humane education, community
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| |EDEXCEL LEVEL 5 |[pic] | | |BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS | | | |
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Table of Contents Introduction: 2 Macro-Environment Business Strategy Gap Analysis 8 Industry Environment Business Strategy Gap Analysis 9 Strategy-Capability Gap 9 1. Macro-Environment Analysis 16 2. Industry Analysis 22 2.1 Threat of New Entrants 22 2.2 Bargaining Power of Suppliers 24 2.3 Bargaining Power of Buyers/Customers 25 2.4 Power of Substitutes 26 2.5 Intensity of Industry Rivalry 27 3. Internal Analysis Appendix 29 Introduction:
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