Journal of Management and Marketing Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising
Words: 12521 - Pages: 51
preferences of extremes. Socrates is infamous for pushing limits while Aristotle preached balance. Many historians consider Plato the most sophisticated of the three; Socrates taught on the streets of Athens. Sources, such as the American Psychological Association, credit Plato, with founding the first formal institution of education, “After returning to Athens, Plato set up his own school, which was called the Academy. Philosophy and other subjects were taught there, and the Academy continued to produce
Words: 35907 - Pages: 144
characterize the last three attributes as market-based because proxies for these constructs are typically based on relations between market data and accounting data. Based on theoretical models predicting a positive association between information quality and cost of equity, we test for and find that firms with the least favorable values of each attribute, considered individually, generally experience larger costs of equity than firms with the most favorable values. The largest cost of equity effects
Words: 16715 - Pages: 67
MEMORY Memory is one of the most important concepts in learning; if things are not remembered, no learning can take place. Futhermore, memory has served as a battleground for opposing theories and paradigms of learning (e.g., Adams, 1967; Ashcraft, 1989; Bartlett, 1932; Klatzky, 1980; Loftus & Loftus, 1976; Tulving & Donaldson, 1972). Some of the major issues include recall versus recognition, the nature of forgetting (i.e., interference versus decay), the structure of memory, and intentional
Words: 9956 - Pages: 40
Home Depot Business Proposal Easter B. Fulton ECO 561 June 22, 2015 J. Carl Bowman Home Depot Service The Home Depot was founded in 1978 in Atlanta, Georgia as the first home retail store by Bernie Marcus and Arthur Blank (Home Depot, 2014). To give an extent of mixes to customers the Home Depot affiliation made key item examination. This helped clients who request to complete structure extends on different business ranges the affiliation's innovative stock revolved around internal and outside
Words: 2903 - Pages: 12
Achievement Motivation Kathryn Harwick Saint Leo University Psych of Motivation and Emotion PSY-432-DL01 Professor Litman July 20, 2015 Abstract Those who have high levels of achievement motivation desire success and will do anything to achieve the overpowering sensation of external rewards. Research has been completed throughout the years in order to determine what causes human motivation and what effects it can have on the human body. Throughout these studies, confirmation has indicated
Words: 2375 - Pages: 10
The Influence of Affective Empathy and Autism Spectrum Traits on Empathic Accuracy Marije aan het Rot*, Koen Hogenelst Department of Psychology and School of Behavioral and Cognitive Neurosciences, University of Groningen, Groningen, Netherlands Abstract Autism spectrum disorder is characterized by interpersonal deficits and has been associated with limited cognitive empathy, which includes perspective taking, theory of mind, and empathic accuracy (EA). The capacity for affective empathy may
Words: 7592 - Pages: 31
Impact of Celebrity Endorsement on a Brand chillibreeze writer — Saurbh Katyal (REF: http://www.chillibreeze.com/articles/Celebrityendorsement.asp accessed on 20 August 2012) "A sign of a celebrity is that his name is often worth more than his services.” - Daniel J Boorstin INTRODUCTION The motif behind total branding may be decocted as an attempt to amalgamate diverse activities to win customer preference. Apropos to this context, the topic “Impact of celebrity endorsement on overall brand”, is
Words: 2686 - Pages: 11
An analysis of research and literature on CREATIVITY IN EDUCATION Report prepared for the Qualifications and Curriculum Authority by Anna Craft March 2001 2 Contents Page Numbers 1.0 Introduction 1.1 Aims and purposes 1.2 Approach taken and areas covered 4 2.0 A summary of the research and literature on creativity 2.1 Historical overview 2.2 The early part of the twentieth century 2.3 More recent directions in creativity research 2.4 Lines of study stemming from the 1950s 2.4.1
Words: 11902 - Pages: 48
THE INFORMATION CONTENT OF EARNINGS AND SYSTEMATIC RISK IN CHANGING ECONOMIC CONJECTURE : THE TURKISH CASE A THESIS SUBMITTED TO THE GRADUATE SCHOOL OF SOCIAL SCIENCES OF MIDDLE EAST TECHNICAL UNIVERSITY BY FATMA AKSOY IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION OCTOBER 2008 Approval of the Graduate School of Social Sciences Prof. Dr.Sencer Ayata Director I certify that this thesis satisfies all the requirements as a thesis for
Words: 6194 - Pages: 25
