BEIHANG UNIVERSITY 北京航空航天大学 SCHOOL OF ECONOMICS AND MANAGEMENT 经济管理学院 ELECTRONIC COMMERCE Mini Report “Flipkart.com – The E - business success story in India ” Profesor: CHEN JING Students: GANTA. MURALI - LS 1508233 VU THI THU HIEN - LS 1508226 NGUYEN KHANH LINH - LS 1508230 NGUYEN HAI YEN - LS 1508256 NGUYEN THI THU HIEN - LS 1508257 Beijing, April 11th, 2016 Flipkart.com The E - business success story in India ABSTRACT: The Research paper provides information
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reach them and then creating products according to those particular customers. Many times a consumer may directly be asked for his preferences and interests. Instead of targeting a particular product or service to a wide audience (mass marketing), we have a specific set of customers which are segmented according to factors like demographics, locations, psychographics. Benefits and Pitfalls of personalized marketing Benefits: 1. Interactivity: It offers a great personalized experience for
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Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large We can also say that marketing is The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: (1) identification, selection and development of a product, (2) determination of its price
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STUDY ON VARIOUS FACETS OF BRAND SWITCHING. | | A PROJECT SUBMITTED AS A PART OF PARTIAL FULFILLMENT OF 1ST SEMESTER MARKETING MANAGEMENT PROJECT. ACKNOWLEDGEMENTS We express our sincere gratitude to our project guide Dr. KAUSHIK MANDOL, who showed us the guidelines for this project and gave us the necessary inputs about the project. Despite of his busy engagement he spared his valuable time to provide us guidance for comprehensive of this project. We would also like to thank
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FACTORS AFFECTING BRAND LOYALTY AMONG SMALL SCALE SAVERS (A Case Study Bank) ABSTRACT The purpose of the study was to find out the factors affecting brand loyalty among small scale savers. This was a descriptive sample survey which targeted 100 customers of Equity bank Nairobi. The specific objectives of this study were to establish who loyal customers to Equity are, to determine the factors that make the customer satisfied, to examine how awareness work to help brand loyalty and to determine
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My sister does market research for the government, and I am an advertising student at the Art Institute. Market research is the gathering and evaluation of data regarding consumers' preferences for products and services. Advertising is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. When I asked my sister if I could get a job working for the government after I graduate; she took me to her job only to find
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.................................................................................... 4 3.3 Drivers for GSCM................................................................................................................................. 5 (i) ‘Brand Trust’ ...................................................................................................................................... 5 (ii) Operating Cost.......................................................................................
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The journey from products to trademarks, from trademarks to brands. A quick look at why brands are running out of juice as they confront the Attention Economy CHAPTER 3: EMOTIONAL RESCUE 37 Why I believe emotional connections can transform brands. If you spend your days reviewing data, read every word of this chapter. Twice. INSIGHTS: Maurice Lévy, Publicis Groupe CHAPTER 4: ALL YOU NEED IS LOVE 49 Taking brands to the next level depends on one four-letter word: L-O-V-E. INSIGHTS:
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Transforming Thomas Cook March 13, 2013 Thomas Cook Group plc Disclaimer and cautionary statement This presentation is for information purposes only and does not constitute an invitation or inducement to underwrite, subscribe for or otherwise acquire or dispose of (or engage in any other investment activity in relation to) any Thomas Cook Group plc (“Thomas Cook”) shares or other securities. No part of this document, nor the fact of its distribution, should form the basis of, or be relied
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Opportunities Threats 3) Sythesis 1) Internal Analysis Strenghts Fame : Since 1854, the luxury brand has grow up every year. This continious developpement result is that Louis Vuitton is now present in 54 countries, 360 shops all around the world, and 11000 employees. The brand opens around 12 hops per year, so we can qualify the leather trader as a really successful brand. Quality : The Quality Chart of Louis Vuitton is one of the most strict of the world. All the products which
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