Sharing corps: Should company build competitive advantage by embracing the sharing economy? SHARING CORPS SHOULD COMPANIES build a new competitive advantage BY embracing the SHARING ECONOMY? ECOVALA - December 2013 1 Sharing corps: Should company build competitive advantage by embracing the sharing economy? Ecovala © 2013 This report was produced by the Ecovala in December 2013. If no other source is specified, the contents of this report are under a Creative Commons Attribution
Words: 10348 - Pages: 42
abandoned in Antarctica more than a century ago by the British explorer Sir Ernest Shackleton. The Antarctic Heritage Trust, the body charged with preserving the legacy of early polar explorers, discovered abandoned spirits frozen in the ice under Shackleton’s base camp hut in 2007, and last year extracted a case of Mackinlay’s, labelled “1907 British Antarctic Expedition”. For the trust, these bottles are semi-sacred relics of a heroic age, when men risked their lives for the glory of conquering one
Words: 1425 - Pages: 6
Synopsis and Objectives The proposed sale of Hershey Foods Corporation (HFC) during the summer of 2002 captured headlines and imaginations. After all, Hershey was an American icon, and when the company’s largest shareholder, the Hershey Trust Company (HSY), asked HFC management to explore a sale, the story drew national and international attention. The company’s unusual governance structure put the Hershey Trust’s board in the difficult position of making both an economic and a governance
Words: 7381 - Pages: 30
BMW’s leadership paradigm is organic with teams working collaboratively together among the different facets of the organization. BMW’s core values and vision to produce a premium brand automobile was a factor in this auto’s industry model. They faced competitive conditions in the auto industry such as over capacity, economic and market downturns, increasing competition from other makers such as Ford, Daimler-Chrysler and other major auto manufactures. Although BMW performed well during this period
Words: 2367 - Pages: 10
the head designer of the brand, Victoria Johns. A&Fs brand new collection launching for this AW14 is all about bringing authenticity back into style. Their Crew Collection 2014, all over the UK and Europe, is inspired by the long standing sport of rowing in American Universities. The collection ranges from T-shirts to track bottoms and hoodies to caps or mufflers for men and women. The brand decided to, based on its commitment to showcase the heritage of the brand, introduce a sub-collection
Words: 471 - Pages: 2
Select one external communication posted in Module Three and assess it for the legal, compliance, and brand implications to the stakeholders. In your initial post, summarize your assessment of the external communication. Outline what legal aspects must be considered with the communication, what compliance issues need to be addressed, and how the brand could be affected. Ensure that you clearly identify the original communication you assessed. Review at least one external communication analysis
Words: 3972 - Pages: 16
education has been quiet neglected in this part of the country primarily due to the lack of any quality education provider in this sector. After a considerable analysis of the various available options three partners/ friends and members of The National Trust, Mr. Mahesh Sharma, Mr. Nagarjuna Shetty and Mr. Patrick D’Souza have zeroed down on starting an Educational institute i.e. an engineering college. The college will be located at Jamshedpur, a tier 2 Industrial city in the state if Jharkhand in eastern
Words: 5153 - Pages: 21
advertisements’ placement and content according to laws and to protect the public interest 1.3 assess how promotion is regulated Advertising is regulated through: * Self-Regulation: by advertisers and promotional agencies to maintain consumer trust and confidence * Local Authority Regulation: for display boards and local events * Country/Federal Regulation: UK/EU laws and Advertising Codes observed by Advertising Standards Authority (UK) and against misleading, harmful or offensive
Words: 1508 - Pages: 7
Ability to Delegate Finessing your brand vision is essential to creating an organized and efficient business, but if you don’t learn to trust your team with that vision, you might never progress to the next stage. Its important to remember that trusting your team with your idea is a sign of strength, not weakness. Delegating tasks to the appropriate departments is one of the most important skills you can develop as your business grows. The emails and tasks will begin to pile up, and the more you
Words: 1419 - Pages: 6
car which was affordable, reliable, and safe. The car had to be powerful, durable, long lasting, alluring and sexy as well. The model car I purchased was a Cadillac CTS. Although, the CTS Sedan was a little expensive, it was worth it because the brand name –Cadillac -demands respect, exhumes intangible quality, with diverse customers, and has lasted over 100 years never swaying from qualities and distinctiveness I fervently love. Distinctiveness and Qualities When I see a Cadillac on the
Words: 1040 - Pages: 5
