Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers."[1] Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. In accounting, a brand defined as an intangible
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Final Year Project on internet marketing ….is it there yet Project Guide: Prof. Kuldip Kawatra Project by Mr. Heemanish Midde Roll No.: 220 2007 - 2009 Xavier Institute of Management & Research, Mumbai Mumbai University DECLARATION I hereby declare that this report titled “Internet Marketing" is a record of independent work carried out by me as a part of Final Year Project for the MMS course of Mumbai University for the period starting from January 2009 to May 2009. The above
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indicated that technology has been rapidly changing and competitive rivalry is an issue within this industry therefore a long term opportunity has been recommended for the BBC, to penetrate into BRIC and other international markets to promote their brand and take advantage of the huge growth potential in these markets whilst creating larger profits to be reinvested in quality, their people and technological advancement. Contents 1. Introduction 5 1.1 Report objectives 5 1.2 Company Overview
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health and hygiene giant, Kimberly-Clark, today celebrates two victories after winning ‘Product of the Year’ awards in the UK’s largest consumer survey, designed to highlight the biggest product innovations in the FMCG industry. Leading toilet tissue brand Andrex was named Household Paper Product of the Year for its 'Hello Softie' mainline product as well as Kids' Hygiene Product of the Year for Andrex 'Moist for kids'. The awards follow a strategic focus on the customer, shopper and user insights needed
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personal products and health care. In this case we focused in a specific product that is the Colgate toothpaste. The project is based in a detailed research about the impact that Colgate is having in the Chinese market with this product and the consumer reaction. To have a more complete idea of how Colgate could improve in the Chinese market. We based our research in the four moments of truth that the consumer experience with the product. Where we studied the interaction that the costumer has with
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Marketing Strategy 11 The Jewellery Market 12 Some of Tanishqs Competitors 13 Tanishq – Market Research 14 Tanishq – The Turnaround Story 15 Promotion, Advertising & Public Relation 16 Tanishq In The News 17 Globalization INTRODUCTION As we see it, research in advertising and marketing is very crucial in understanding, speculating on, and ultimately determining the position of the product in the consumer's mind. It is like a homework task that a good advertising/marketing/sales person
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September 11, 2001. Several of the financial firms have been struggling to keep both their clients trust as well as Wall Streets credibility. Within the last year CEO Frank Jeffers has identified a new vision in hopes to steer the company in a new direction. This vision will hopefully improve its brand image and begin establishing long-term customer relationships. If successful this vision will re-establish trust within Wall Street. In the past, Intersect Investment Services has barley been able kept their
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barriers faced by coca cola in India Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later, due to FERA (Foreign Exchange Regulation Act), they left India and didn’t return till 1993. Coca-Cola had to face many issues regarding its quality, resource exploitation and market exploitation
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developed into the core of its DNA and that allows for consultants to act as ambassadors of the brand and product offer as they approach the end consumer in an individual and personal basis. This direct-selling allowed for geographical expansion without loss of the interpersonal relations that were vital for the valorization of the brand by enhancement of its attributes and product uniqueness. The brand has experienced exponential growth between 1979 and 1989 (US$ 5 million to US$ 170 million), which
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When Brand Power Threatens Brand Extension There are two brands that I deter my MBA students from referring to in class. The first is CocaCola. Quite simply, Coke is the alpha of branding. And any reference to Coke usually ends up ridden with cliché’s and strategically void. If anyone ever begins a presentation on brands by talking about Coke you are in for a dull ride. The second unmentionable brand is Virgin. Inevitably the Virgin name comes up as soon as the topic of brand extensions and portfolios
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