to society earn to evoke trust among consumers, employees, shareholders and the community. And are committed to protect the heritage of leadership with trust through the manner to conduct business. Core values Tata has always been driven by values. These values continue to direct the growth and business of Tata companies. The five core Tata values behind the way we do business are: * Integrity: To conduct business fairly, with honesty and transparency. Everything we do must stand the test of
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C H A P T E R 1 The Importance of Brands PEOPLE OFTEN ASK me, ‘‘What is brand equity?’’ There are many ways to answer this. Some say it’s everything associated with the brand that adds to or subtracts from the value it provides to a product or service. Others emphasize the financial value of the brand asset. Still others stress the consumer loyalty or price premium generated by brand equity. Some even talk about the permission and flexibility a brand gives an organization to extend into new
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Baseball, Steroids and Business Ethics: How Breaches of Trust Can Change the Game: Knowledge@Wharton (http://knowledge.wharton.upenn.edu/article.cfm?articleid=1902) Baseball, Steroids and Business Ethics: How Breaches of Trust Can Change the Game Published : February 20, 2008 in Knowledge@Wharton The day after former Senator George Mitchell released his damning report on performance-enhancing drugs in Major League Baseball last December, President George Bush, a former baseball-team owner
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Brand Management Young’s Food Submitted to Mam Kiran Sardar Kohati Introduction The House of Young's started its operations in 1988 as a small food processing establishment in Karachi, Pakistan. From the beginning, people working at Young's had the vision and passion to raise Young's to new heights with products that meet the daily food needs of our consumers and offer high value of nutrition and convenience. The first product launched by Young's was Mayonnaise which received
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Build credibility by building trust Company brands, like individual personalities, are based on behaviors and characteristics. The stronger the characteristics, the stronger the business brand image. Over time, these company personality traits become anticipated, expected and relied upon, forming an inherent “promise” between a business and its clients. Volvo built a reputation on safety. Rolex on prestige. Walmart on low prices. Companies have personalities just like people. The more
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Microsoft and the Xbox 360 Ring of Death ------------------------------------------------- Table of Contents Executive Summary ...................................................................................................................... 3 Problem Statement .......................................................................................................................4 Situation Analysis .......................................................................................
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staples, and is considered easy and inexpensive for the average consumer. Domino’s Pizza is one of the most recognized and largest pizza outlets out of thousands of pizza brands around today. In a market segment that is highly competitive with numerous options of different brand options, each company works tirelessly to maintain brand image and corporate standards. DEFINING THE PROBLEM The Domino’s Pizza Company faced its largest problem in its 49-year history in April 2009. The Vice President of
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Marketing Channel Strategies in Rural Emerging Markets Unlocking Business Potential By Benjamin Neuwirth Benjamin Neuwirth, Kellogg School of Management, bneuwirth2012@kellogg.northwestern.edu 1 EXECUTIVE SUMMARY In his landmark book “The Fortune at the Bottom of the Pyramid,” C.K. Prahalad describes the profits that can be earned by selling products to “Bottom of the Pyramid” customers. While there is truth to this, companies face unique challenges when operating in the rural regions
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[pic] [pic] [pic] TABLE OF CONTENTS |S.NO |PARTICULARS |PAGE NO | |1 |Introduction to customer perception and banking industry |3 | |2 |Literature review |4-6
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A PROJECT REPORT ON “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY OVER NON BRANDED JEWELLERY IN MUMBAI.” SUBMITTED BY CHETAN N NAKTE (MARKETING) ROLL NO – B-07 Batch 2011 - 2013 UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI. DECLARATION I hereby declare that the project report entitled “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY
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