Babette’s Feast is about two pious aging sisters living an extreme sense of Lutheranism in a small, isolated northern village; their very simple and mundane form of living is challenged when a French civil war refugee, Babette, knocks on their doorstep with a letter from Papin, the world renowned Opera Singer, who in fact was fairly astonished and infatuated by one of the sisters during his initial visit decades ago. The father of the two sisters was a delusional preacher, who believed in the ludicrous
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Practical implications – The messages sent by the company to its online audiences have to be transformed/adapted in a three-stage process. Originality/value – The paper identifies the specific opportunities and challenges raised by the internet for integrated marketing communication, and proposes an original model for the adaptation of online messages to core corporate values, communication strategy and tactics, and targeted audience/communication channels. Keywords Integrated marketing communications
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employs a visual analysis to compare and contrast Andy Warhol’s ‘Blue Marilyn’ with Roy Lichtenstein’s ‘In the Car’ in association to the postmodernist theme of Consumer Culture and more explicitly, the introduction of Pop Art, born from post-war consumerist societies. The argument refers to eight scholarly research sources, three of which are scholarly journal articles. POSTMODERNITY AND CONSUMERISM: WIT, INVENTION AND THE AFTERMATH OF WAR Research Statement: Using a visual analysis, compare and
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What is the difference between a.. Ethical Concerns Due to the political sensitivity and possible offence that could be taken with the subject matter, media sources and analysis of content will be approached with ethical consideration. The paper will attempt to ensure a diversity of viewpoints is represented, that the analysis itself is neutral in its support for one or other political persuasion but rather with a view to investigating specific rhetorical devises employed by Trump and how these
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analyzed different functionalities of e-commerce that an industry would like when following such strategy. We divided functionality into Browsing, Buying, Pre and Post sale service, Reviewing and data analytics. This division also gave an insight into depth to which specific industry goes in applying such strategies. After this, we looked at breadth aspect of such a strategy by analyzing Digital Presence, Search Optimization Strategies, and Mobile integration. This exercise gave structured parameters
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Kenneth Burke on Dramatism and Rhetorical Theory I find it regrettable that social scientists automatically ignore Aristotle's Rhetoric. I don't say Aristotle has given us the last word on these matters. But I submit that his actual treatment of topics is fundamentally correct. You could add new topics and develop accordingly. But what you got 2,000 years ago was the kind of approach that can be built on in principle. (Burke 1967:327). While researching many of Kenneth Burke’s books and essays
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...................................................................................................... 5 7. Background of Organization ......................................................................................................... 5 8. Audience ............................................................................................................................................ 7 9. Scope & Guidelines.................................................................................
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creditability of business lead to reduce in the trust of the business and loss of the customer due to improper inventory management. The objective is to get access to bank credit to finance high Analysis the financial health of the business and recommend the various way to get the business right on track Situation Analysis Summary The company sell retail sports product to the sport team and children’s. Also there is around 30% of walk-in customer, who help the business to manage inventory. This might not
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Practical implications – The messages sent by the company to its online audiences have to be transformed/adapted in a three-stage process. Originality/value – The paper identifies the specific opportunities and challenges raised by the internet for integrated marketing communication, and proposes an original model for the adaptation of online messages to core corporate values, communication strategy and tactics, and targeted audience/communication channels. Article Type: Research paper Keyword(s):
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Critical Analysis According to Dr. Marc Green attention blindness has been a lingering problem that has been going on even 120 years back in history. Author, Cathy Davidson, in her book Now You See It addresses the topic of attention blindness. She has many examples of ways we can fight attention blindness and change society as a whole by just modernizing with technology. Cathy Davidson does an excellent job using logos, ethos, and pathos to prove her argument on attention blindness. Logos is the
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