IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment;
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------------------------------------------------- CHAPTER 8: BUSINESS PLAN WHAT IS THE BUSINESS PLAN? The business plan is a written document prepared by the entrepreneur that describes all the relevant external and internal elements involved in starting a new venture. It is often an integration of functional plans such as marketing, finance, manufacturing, and human resources. It also addresses both short-term and long-term decision making for the first 3 years of operation. Thus, the business
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THE ROLE OF MARKETING MIX STRATEGY IN DETERMINING CONSUMER PURCHASES DECISION. A CASE STUDY OF GIVANAS NIGERIA LIMITED. BY AJIBODU OLAYEMI OLUGBENGA MATRIC NO. ADP11/12/H/0460 A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT AND ACCOUNTING FACULTY OF ADMINISTRATION, OBAFEMI AWOLOWO UNIVERSITY ILE IFE. IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA.) 2013. CERTIFICATION
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BUSINESS SIMULATIONS USA & Canada 877.477.8787 Outside USA & Canada +1.312.477.7200 WWW.CAPSIM.COM The Course Road Map Registration Getting Started Login with your User ID and Password at capsim.com. Click on Capstone. Go to Getting Started and follow the steps that include: » Reviewing the Rehearsal Tutorial » Opening the Capstone Spreadsheet » Forming your company Practice Rounds (if applicable) Competition Rounds When the Competition begins, your decisions count! Additional tasks
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HTML, DHTML & JavaScript HTML, DHTML & JavaScript PRAVESH – Student Guide Subject: HTML. DHTML & JavaScript V1.0 Training & Development Division Page 1 of 282 HTML, DHTML & JavaScript Chapter 1: Introduction to Web and Internet...................................................................................3 Chapter 2: HTML's Role on the Web...........................................................................................13 Chapter 3: Creating a Web Page and Entering
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International Fashion Show(IFS) 2015. The primary model was showed before the report and It will build a new model what more fit for the event in the end. The event can be described as a success, project management model to consider for event delivery. This report will be divided into 7 sections follow the model. In the end, it will explain recommendation for the IFS. In the report, mission statement, the risk management, other process and the evaluation will be changed. According to the change model, the
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video that webpages contain Commerce Site’s capabilities to enable commercial transactions Community The ways sites enable user-touser communication Connection Degree site is linked to other sites Customization Site’s ability to self-tailor to different users or to allow users to personalize the site Communication The ways sites enable site-touser communication or two-way communication 1 Context: Determining the look-end-feel of the site’s design Context Classifications Aesthetically
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resources are common external factors that influence the organization. Even though the external environment occurs outside of an organization, it can have a significant influence on its current operations, growth and long-term sustainability. Tesco is one of Britain's leading food retailers with 568 stores throughout England, Scotland, Wales and Northern Ireland. There are also 103 stores in France, 43 in Hungary, 31 in Poland and 13 in the Czech Republic and Slovakia. Tesco is committed to creating
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Question No. | Answer | 1 | a. Well-developed equity market & dispersed ownership | 2 | c. Voluntary practices | 3 | a. Advertising | 4 | a. Monetary Policy | 5 | c. That portion of bank’s total cash reserves which they are statutorily required to hold with the RBI. | 6 | b. The Greenbury Committee, 1995 | 7 | b. Bank | 8 | d. Harshad Mehta scam, 1992 | 9 | b. Diffused Debt | 10 | a. Director | 11 | b. De Facto | 12 | b. Independent auditors | 13 | a. Ganguly Group |
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------------------------------------------------- What is a Project? Learning Objectives After completing this topic, you should be able to * recognize examples of a project * identify the characteristics of a project 1. Project characteristics Projects make up almost half of the work that most organizations do. Organizations use projects to help meet their strategic goals. In terms of strategic goals, projects may help an organization meet changes in market demands, customer requests
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