America A Study of PR Practitioners’ Use of Social Media in Crisis Planning Shelley Wigley, Ph.D., and Weiwu Zhang, Ph.D. Social media are increasingly changing the way public relations practitioners communicate and do their jobs. Scholars have begun to explore public relations practitioners’ general social media usage. This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations
Words: 3214 - Pages: 13
and target marketing. A fuller discussion details the three steps of target marketing, beginning with market segmentation: dividing a market into groups that is measurable, accessible, substantial, and actionable. This can be done in different ways by using geographic, demographic, psychographic, behavioral, or other variables. Next, the process of market targeting and the different approaches a company can take are discussed. These include undifferentiated, differentiated, and concentrated
Words: 13719 - Pages: 55
and target marketing. A fuller discussion details the three steps of target marketing, beginning with market segmentation: dividing a market into groups that is measurable, accessible, substantial, and actionable. This can be done in different ways by using geographic, demographic, psychographic, behavioral, or other variables. Next, the process of market targeting and the different approaches a company can take are discussed. These include undifferentiated, differentiated, and concentrated
Words: 13719 - Pages: 55
PERCEPTIONS OF RURAL COMMUNITY COLLEGE STUDENTS OF THE TRANSFER PROCESS TO A FOUR-YEAR INSTITUTION: AN EXPLORATORY STUDY by ELIZABETH E. SACKSTEDER LACLAIR A DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Education in the Graduate School of The University of Alabama TUSCALOOSA, ALABAMA 2010 Copyright Elizabeth E. Sacksteder LaClair 2010 ALL RIGHTS RESERVED ABSTRACT Utilizing the current literature base
Words: 64804 - Pages: 260
[pic] Virtual University of Pakistan [pic] Evaluation Sheet for Internship Report Spring 2010 FINI619: Internship Report (Finance) Credit Hours: 3 |Evaluation Criteria |Result | |Written Work Status |Pass | |(Internship Report) | | |Presentation & Viva Voce |
Words: 11863 - Pages: 48
Running head: NURSE MANAGER ROLE Nurse Manager Role Abstract The aim of this paper is to discuss the advanced practice nurse manger role. Discussion will ensue regarding the nurse manager role: historical development; original and current educational preparation requirements; licensing, certification, continuing education, value requirements, skill requirements, options in the employment setting; issues of concern; and future projections. Based on the informed understanding of the
Words: 4389 - Pages: 18
specific types of potential clients. In spite of the many and sometimes contradictory ideas that surround the central idea of how to earn a customer, there are a few essentials that are included in just about any type of customer acquisition plan. One of the basics of any customer acquisition effort is to identify and quality potential customers. This is sometimes accomplished with the use of telemarketing as a means of locating individuals and businesses who either express interest in or already
Words: 25485 - Pages: 102
AN ASSESSMENT OF THE BANKING HABITS OF NIGERIAN RURAL POPULACE: A CASE STUDY OF KUDAN LOCAL GOVERNMENT AREA OF KADUNA STATE. By MALACHY, GIMBA SOLOMON (U08BA1132) A Project Submitted to the Department of Business Administration, Faculty of Administration, Ahmadu Bello University, Zaria, in Partial Fulfilment of the Requirement for the Award of Bachelor of Science (B.Sc.) Degree in Business Administration (Banking and Finance). September, 2012. DECLARATION I earnestly declare
Words: 20152 - Pages: 81
mechanism for evaluation and control; How successfully today’s goals are accomplished. (setting a high goal and half way there realizing you will not meat that goal then study why they didn’t reach their goal) KINDS OF GOALS Goals are set for and by different levels within an organization. FOUR BASIC LEVELS OF GOALS – mission, strategic, tactical and operational. Mission - a statement of an organization’s fundamental purpose Strategic goals - a goal set by and for top management of the organization
Words: 3896 - Pages: 16
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The auditing standard and guidelines of 1980 (U.K) defines internal control “as the whole system of controls, financial and otherwise, established by the management in order to carry on the business of the enterprise in an orderly and efficient manner, ensure adherence to management policies, safeguard and assets and secure as far as possible the completeness and accuracy of the records”. This working definition is all embracing enough to serve
Words: 16546 - Pages: 67