IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment;
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INTERNAL CONTROLS AND ORGANIZATIONAL PERFORMANCE: A CASE OF MEDIPONT INDUSTRIES LIMITED BY OCHOGE JOHN 05/U/9462/EXT SUPERVISOR MR. NZIBONERA ERIC A RESEARCH REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF COMMERCE OF MAKERERE UNIVERSITY JUNE 2011 DECLARATION I, Ochoge John, declare that this research report is my original work. It has not been submitted to any other university or higher institution
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new products that have eased/enriched people’s lives * Good marketers seek new ways to satisfy their customers and beat their competition => if they don’t carefully monitor their customers and competitors and don’t continuously improve their value offerings and marketing strategies, don’t satisfy their employees, stockholders, suppliers and channel partners in the process, the firm is at risk to fail * What is marketing? => identifying and meeting human/social needs meeting needs profitably
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IMPORTANT THING YOU CAN DO BEFORE THE EXAM 1 THE STUDY DESIGN Revising Smart AREA OF STUDIES (5): UNIT 3: • • • AOS1: LSOs in context AOS2: Internal environment of LSOs AOS3: Operations Management Use these dot points as sub-headings for your summary sheets UNIT 4: • • AOS4: Human Resource Management AOS5: Change Management YOUR SUMMARY SHEET Revising Smart Questions from text book Revising Smart 1. Comprehensive Questions – “What”, “List”, “Explain”
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customize on our website whatever characters, furniture and accessories they will like to choose from among a great variety offered by our team. We aim to provide the exact and best quality services to our customers at their doorsteps within time. Statement of Financing needed: In order to officially launch our business, we have calculated to raise a capital of Rs. 16, 47,400. It would be best if we raise it through debt to
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Edition Part Four Organizational Processes Organizational Culture © The McGraw−Hill Companies, 2002 C H A P T E R 15 Organizational Culture AFTER READING THIS CHAPTER , YOU SHOULD BE ABLE TO : Learning Objectives I Describe the elements of organizational culture. I Discuss the importance of organizational subcultures. I List four categories of artifacts through which corporate culture is communicated. I Identify three functions of organizational culture. I Discuss the conditions
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General Manager Email Id : sandeep_sharma@stockholding.com Contact no.: 9425508941 Signature of reporting I hereby declare that this Project Report Entitled as Financial Planning submitted for the Project work is an original work done by Pragya sahu and it is submitted to Stock Holding Corporation of India Limited, Indore and will be submitted to SCHOOL OF ECONOMICS DAVV Indore. Except above not submitted to any
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[pic][pic] Corporate Governance and Performance An Exploration of the Connection in a Public Sector Context By Meredith Edwards & Robyn Clough Issues Series Paper No. 1 January 2005 Preface This paper is part of a major project - Corporate Governance in the Public Sector: An evaluation of its Tensions, Gaps and Potential. The project will provide the first comprehensive theoretical and empirical work on corporate governance in the Commonwealth public sector. It has been
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On Exploiting Agent Technology in the design of Peer-to-Peer Applications Steven Willmott, Josep M. Pujol and Ulises Cort´s e Universitat Polit`cnica de Catalunya e a Llenguatges i Sistemes Inform`tics Campus Nord, M´dul C5-C6, C/Jordi Girona 1-3, Barcelona (08034), Spain o {steve, jmpujol, ia}@lsi.upc.es Abstract. Peer-to-peer (P2P) architectures exhibit attractive properties for a wide range of real world systems. As a result they are increasingly being applied in the design of applications
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utilised without debate, reflection and contestation. They are tools that are used by human beings who have personal and group interests, values and identities to develop and defend. And, at a more structural level, there are numerous influences on the way that such technologies are incorporated into the strategies and plans of contemporary organisations. These include the changing structures of the organisation, the increase in partnerships and collaborations, the globalisation of markets and suppliers
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