SMS12.4 paper 5 Does Sponsorship Pay Off pp352-364 KT2 20/7/11 21:23 Page 352 Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance Keywords sponsorship spend investment business performance indicator Compound Annual Growth Rate Abstract CASE STUDY Jonathan A. Jensen Adjunct Professor Columbia College Chicago, 618 S. Michigan Avenue Suite 700, Chicago, IL 60605, USA Tel: + 312 933 2940 Email: jjensen@colum
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FAST MOVING CONSUMER GOODS (FMCG) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high
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Year of establishment and very brief history Heineken International is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. It owns over 190 breweries in more than 70 countries and employs approximately 85,000 people. Cruzcampo, Tiger Beer, Żywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and Heineken Pilsener are some of it’s well known brews all over the world. Milestones of Heineken history; 1864 Gerard Adriaan Heineken buys the Haystack
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Erasmus RSM MFM: Mergers & Acquisitions ‘SABMiller Acquisition of Royal Grolsch NV’ Dou Wednesday, July 01, 2009 S. Mongeau Mergers & Acquisitions Analysis: SAB Miller Plc. Acquisition of Royal Grolsch NV Author: Scott Allen Mongeau Erasmus Rotterdam School of Business Candidate - 2009 Masters in Financial Management scott@biomatica.com Supervisor: Hans Haanappel, PhD Erasmus University Rotterdam, Department of Finance Assistant Professor - Faculty of Economics hans_haanappel@planet
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Heineken International Table of Contents Introduction Market Analysis Market Segmentation Product Positioning Impact on the Consumer Consumer Decision Process Marketing Mix Market Plan Assesment Introduction It’s a competitive world out there! Having a business and understanding the ways to market and advertise to your consumers. What ideas should companies come up with to help or guide consumers into buying their product? Heineken International is one of the world’s
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rP os t 9-207-039 REV: JUNE 28, 2010 BELÉN VILLALONGA RAPHAEL AMIT SUN Brewing (B) op yo In late July 2004, Nand Khemka and his sons Shiv and Uday assembled in Paris to discuss their holdings in SUN Interbrew Limited (SIL), a leading Russian beer producer. SIL was a joint venture formed in April 1999 between their beer company SUN Brewing and Belgian beer giant Interbrew.1 SUN Brewing was part of SUN Group (SUN), an international commercial and investment group owned by the Khemka family. SUN’s
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Major Abhishek Major Abhishek Group 9 Ayush Agarwal G002 Pratik Bhatia G008 Ashish Chandorkar G011 Shwetabh Chandra G012 Dhagash Desai G015 Joy Francis G017 Prateek Gupta G030 Group 9 Ayush Agarwal G002 Pratik Bhatia G008 Ashish Chandorkar G011 Shwetabh Chandra G012 Dhagash Desai G015 Joy Francis G017 Prateek Gupta G030 Intellectual Property Rights Intellectual Property Rights Contents Patents Act, 1970 5 Objective of the Patents Act, 1970 5 Types of patents granted in
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RED BULL GMBH IN SOFT DRINKS (WORLD) April 2013 SCOPE OF THE REPORT Scope This global profile focuses on the industry trends in soft drinks. Disclaimer All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). 2012 figures are based on part-year estimates. Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International
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A * A&W (Canada) * Abilis Solutions (software development, consulting) * AbitibiBowater * Ache Records * Addition Elle (women's clothing) * Advance Gold (mining) * Access Communications * Advanced Cyclotron Systems (medical cyclotrons) * Affinity Credit Union (banking) * Areva Resources Canada (uranium) * Air Canada (airline) * AldrichPears Associates * ALDO Group * Algonquin Power * Allied Shipbuilders * Alta Newspaper Group
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PG0-008 MAY 16, 2011 TEACHING NOTE Grolsch: Growing Globally Case Synopsis Grolsch reassesses its international strategy in light of the company’s recent acquisition by SABMiller, the world’s second largest brewer. Grolsch was the 21st largest global beer brand, sold 51.5% of its volume in international markets, and exported to 70 countries. However, its poor profitability in international markets, four countries alone accounting for two-thirds of foreign sales, and churn of markets
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