society. Around the world, developed countries have improved their communication systems and are able to share information in a user-friendly way. The Internet is used now in various sectors: agriculture, health, public sector management, industry, environment, telecommunications and trade. The purpose of this research is to find the effects of internet used by different industries and government in their process and services to provide better results and hence helps in
Words: 3214 - Pages: 13
Hangzhou, China Conclusion What did we cover? Successful worldwide, but failed in India. It is still suspicious - "pyramid scheme". Questions Case Analysis Marketing Mix Recommendations 1. Understanding the political environment of India before entering India market. 2. Adapt to the India economy and localize some products. 3. Localized manufacturing. S.W.O.T Strengths Established brand image Strong financial position Diverse portfolio Strong international presence Superior sales
Words: 706 - Pages: 3
Concept of Free Market Economy with focus to Indian Economy and options for Bangladesh 1 1.0 INTRODUCTION Free market economy has become the only economic system dominating the world after the collapse of socialism in Soviet Union and other East European countries. Today, the application of market mechanism is widespread all over the world. The free flow of capital and goods throughout the world has made the world like a single village. Success of countries practicing free market is only evident
Words: 3081 - Pages: 13
Industry Snapshot The Indian pharmaceutical industry is highly dynamic and offers great opportunities for both domestic and foreign companies. The industry is estimated to have generated revenue worth US$ 13.1 billion in FY 2011, according to a new Research and Market’s report, “Indian Pharma Sector Forecast 2014.” India will emerge as a leading global player in pharmaceutical industry by 2020, securing a place among the top five major global markets, according to Ikon Marketing Consultant (IMC)
Words: 6445 - Pages: 26
innovation. Adverse conditions such as labor shortages or scarce raw materials force firms to develop new methods, and this innovation often leads to a national comparative advantage. II. Demand Conditions When the market for a particular product is larger locally than in foreign markets, the local firms devote more attention to that product than do foreign firms, leading to a competitive
Words: 4783 - Pages: 20
analysis and evaluation of the business model of Tata Group Introduction In the following case we will briefly analyze and evaluate the business model of Tata Group, an Indian giant that is moving into a global powerhouse. We will firstly use the SWOT analysis tool in order to understand the internal and external environment. Then we will strategically position the group with the help of the Porters Generic Strategy which will be followed by an overview of the VRIO model and conclude with looking
Words: 2302 - Pages: 10
IMPACT OF TELECOM INDUSTRY ON INDIAN ECONOMY” INTRODUCTION The Indian telecom industry is one of the fastest growing in the world. Government policies and regulatory framework implemented by Telecom Regulatory Authority of India (TRAI) have provided a conducive environment for service provider. This has made the sector more competitive, while enhancing the accessibility of telecommunication services at affordable tariffs to the customers. In the last two decades, the Indian Telecom Sector and mobile
Words: 2234 - Pages: 9
it should be going? The Indian economy following the 1991 crisis swiftly moved away from central planning economy towards market-based economy with the government having less intervention and control. As a result, companies were operating in what is called emerging markets. Khanna & Palepu (1997, pp.41-2) describe emerging markets as hardly uniform that lack in providing the institutions vital for basic business operations. Companies that operate in such environment must adapt their strategies
Words: 1223 - Pages: 5
and Distribution aspects of marketing for BINGO have been explored and matured to a large extent. Though the product itself is considered to be in a growth stage with a market share of 16% in the branded snacks food category, it has been successful to a large extent in creating the required Brand recall for the category INDIAN SNACK INDUSTRY: Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is describes as a small quantity of food eaten between meals or in place of a meal
Words: 1057 - Pages: 5
The concept of Marketing Myopia is applicable to Indian companies as well. Many Indian companies historically have failed to define their purpose from the consumers’ point of view. These firms have focused more on producing their goods and services and then finding customers to sell them to, instead of getting to know the consumers’ needs and then producing goods to meet those needs. The situation was made worse by the licensing era and closed Indian economy till 1991, which led to little competition
Words: 1246 - Pages: 5
