bymounting unethical advertisement campaign by two Indian package mass consumptioncompanies - Hindustan Lever Ltd and CavinKare Ltd. The development of revolutionary skinlightening technology brand; Fair & lovely by Hindustan Lever Ltd opened up a new chapter onapplication of unethical promotional strategy to generate large volume of sale and maintainmarket leadership position in India skin care industry. Hindustan Lever Ltd (HLL) holds 90%market share of the skin care industry but when CavinKare
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- PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 * COCA-COLA COMPANY - PAGE 13-17 * GLOBAL MARKET
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their way into almost every Indian household. A HISTORICAL REVIEW OF INDIAN INSURANCE INDUSTRY In 1818, a British company called Oriental Life Insurance setup the first insurance firm in India followed by the Bombay Assurance Company in 1823 and the Madras Equitable Life Insurance Society in 1829. Though all this companies were operating in India but insuring the life of European living in India only. Later some of the companies started providing insurance to Indians with approximately 20% higher
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is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing. Indian print media is one of the largest print media in the world. The history of it started in 1780, with the publication of the Bengal Gazette from Calcutta. James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In 1789, the first newspaper
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........................................................................................... 10 COMPETITIOR‟S ANALYSIS ................................................................................................................. 11 INTERNAL ENVIRONMENT ANALYSIS .............................................................................................. 11 VALUE CHAIN ANALYSIS.....................................................................................................................
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Introduction A mutual fund is financial intermediary that allows investors to pool their money in accordance with predetermined investment objective. The fund manager is responsible for investing the gathered money into bonds, stocks, short-term money market instruments and/or other securities. Thus Mutual fund issues units to the investors and they become a shareholder or unit holder of the fund. The main advantage to mutual funds is that Investment in securities are diversified which minimizing risk
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Coca-Cola in India 1. What aspects of U.S. culture and of Indian culture may have been causes of Coke’s difficulties in India? Something that could have been a problem right from the start is communication. Countries have different ways of communication, and something could be translated completely opposite of what was meant. Communication problems could have been a cause of the problems in India. Also, the different styles of communication could have been an issue because the United States
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ASSET-LIABILITY MANAGEMENT IN THE INDIAN BANKS: ISSUES AND IMPLICATIONS Abstract The development of the banking system is always associated with the contemporary changes in the economy. The Indian banking industry has undergone a metamorphosis in the last two decades due to changes in the political, economic, financial, social, legal and technological environments. The mind boggling advances in technology and deregulation of financial markets across the countries created new opportunities, tempting
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most crucial market for India is U.S for IT. PESTE Factors 1. Political Factors * Stability of Government India is a federal republic with 28 states and seven union territories with Mr Pranab Mukherjee being the president of India since he was elected in July 2012. As of today, there are 13 political organizations with Indian National Congress and Bharatiya Janata Party (BJP). In the Lok Sabha April-May 2009 election, United Progressive Alliance (UPA) who is led by Indian National Congress
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TITLE PAGE Business Environment Assignment (2015) – (Y/601/0546) * A Qualitative Business Analysis of Two Different Organisations: - (Waltham Forest College: Public Sector and Costa Coffee: Private Business Sector). * This Process Involved Assessing the Influence of Stakeholders and the Relationship Between Businesses and The Local, National and Global Market Environments. CONTENTS LIST PAGE Introduction 3 Literature Review 4 Overview: Critical Review
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