prices competitive and the distribution chain is probably the first that is rivalling even the Cola majors. And behind all of this, are the meticulous efforts of one man in creating his own brand. And his expertise in what we today call content marketing. For the last decade, Baba Ramdev did not focus on proclaiming that his brand was the best. Instead, he told us about the evils of MNCs, the virtues of products made in India, the corruption of corporates, the exploitation of farmers, the cancerous
Words: 1156 - Pages: 5
INDIAN LOGISTICS INDUSTRY 2009 PROJECT REPORT ON INDIAN LOGISTICS INDUSTRY FOR PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED TO: Ms. Gunjeet Kaur Lect. of SVSM SUBMITTED BY: Rajnish Kumar Roll No. SVPG/07/05 PGDM – 6th Trimester SWAMI VIVEKANAND SCHOOL OF MANAGEMENT Ramnagar (near Banur), Patiala 1 | Page SVSM RAJNISH THAKUR (PGDM) INTERNATIONAL BUSINESS & MARKETING INDIAN LOGISTICS INDUSTRY 2009 Punjab LOGISTICS MANAGEMENT - INTRODUCTION Logistics management
Words: 20387 - Pages: 82
International marketing is the use of advertising standards in more than one nation, by organizations abroad or beyond national borders. It is an act of considering international tastes and trends in order to market a particular product globally. International marketing is an expansionary version of a locally produced marketing plan which takes into account marketing identification, targeting, and decisions internationally. It is essential for global marketing teams to understand and perceive the
Words: 502 - Pages: 3
SUNSILK – INNOVATIVE MARKETING STRATEGIES 1.INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. Theintroduction of shampoo in India dates back to the British reign in the country. Being arecent development the growth of shampoo or rather the penetration levels of shampoo inthe India has been commendable.The shampoo market in India is estimated to be Rs 2,500-3,000 crore. The shampoomarket is India is categorized according to the benefits they provide
Words: 2304 - Pages: 10
second most populated country in the world, with nearly one billion people. It has a reasonably favorable pro-business environment that aims to attract multinational companies (MNCs). Because of this enormous market size and positive business climate, scores of American firms--including General Electric, General Motors, McDonald's, Kellogg's, and Microsoft--have recently entered the Indian market. As a result, the country has forged strong commercial interests with the United States, with trade and business
Words: 907 - Pages: 4
have introduced an element of uncertainty in the possible developments in all sectors; at the same time, the insurance sector also cannot remain untouched. In the present era of globalization, insurance companies face a dynamic global business environment. Radical changes are taking place due to the internationalization of activities, the appearance of new risks, new types of covers to match these new risk situations and innovative ideas on customer service. The low growth rates in developed markets
Words: 3631 - Pages: 15
| [pic] Table of Contents 1. Executive Summary 4 2. Situation Analysis 6 2.1. Macro Environment 6 2.1.1. Regulatory 6 2.1.2. Political 6 2.1.3. Economic 7 2.1.4. Social & Cultural 7 2.1.5. Technological 8 2.1.6. Demographics 8 2.2. Micro Environment 9 2.2.1. Intermediaries & Distribution 9 2.2.2. Company 10 2.2.3. Suppliers 10 3. Product Category Review 10 3.1. General
Words: 3922 - Pages: 16
Economics and Global Business Communications Name Course Instructor Date Competency 309.1.1: Marginal Analysis A.1. Profit maximization is the desire and target of all trading companies that operate in various industries, in different markets (Taylor & Weerapana, 2012). They must first of all produce products for sale to achieve the same. This production results into various financial costs that have to be overcome with the revenue from the
Words: 3703 - Pages: 15
1.18 Identify the key elements in McDonald’s global marketing strategy. In particular, how does McDonald’s approach the issue of standardization? Does McDonald’s think globally and act locally? Does it also think locally and act globally? McDonald’s Corporation is the biggest fast-food restaurant in the world. The company had promised the customers to provide inexpensive and consistent food, quick service and clean, familiar environment makes the company to earn the most market share in the fast-food
Words: 580 - Pages: 3
DABUR~MARKETING REPORT ACKNOWLEDGEMENT We take the opportunity to express our heartfelt adulation and gratitude to our professor Mr. Pinaki Dasgupta, IMI New Delhi for his constructive suggestions, inspiration in guiding us during the course of this project work. We are grateful to Dr. B A Metri, Dean Academics We thank the IT department of our college for providing adequate work environment to carry out the project work. We cannot close these prefatory remarks without expressing my deep
Words: 2255 - Pages: 10
