seven courses/subjects. In the first year all the 14 courses are compulsory. In the second year there will be three types of courses, namely, compulsory, electives and sectorial specialisation. The MBA programme will have four electives, namely, Marketing, Finance, Human Resource and Information Systems. A student can choose any one of the four electives. There will be five sectorial specialization areas, namely, Retail, Pharmaceutical and Healthcare, Rural and Cooperatives, Public Systems and Policy
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M2 : SERVICES MARKETING CASE STUDY : GROWTH OF INSURANCE SECTOR IN INDIA INSURANCE PRODUCT OF LIC SUBMITTED BY: SANDEEP D S USN :11XQCMZ118 COURSE INSTRUCTOR : Dr. N.S.VISWANATH PROFESSOR & DEAN M P BIRLA INSTITUTE OF MANAGEMENT INSURANCE INDUSTRY Insurance industry contributes to the financial sector of an economy and also provides an important social security net in developing countries. The growth of the insurance sector in India has been phenomenal. The insurance
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revenues. Focusing on the strategy, marketing, HR and IT aspects of services management can help the hospitality industry immensely. This timely book covers the various aspects of the hospitality industry and services management. The first section describes the status of the hospitality industry in India. The first paper gives an overall view of the hospitality industry in India in terms of consumer adaptiveness, brand recognition, consolidation, demand/supply, HR, marketing, finance and infrastructure related
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marketers today. Brand Proliferation is the order of the day. Rigid brands can become irrelevant in the face of changing priorities and changes in competitive market. Marketing Environment is continuously changing. Change in consumer behavior, Competitive strategies, technological changes and other aspects of marketing environment is making work of brand managers challenging. In this article, the author has tried to discuss tactics for brand reinforcement and revitalization to manage brand for
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Techniques for Management – 10MBA22 – Indian Business Environment – 10MBA23 – Financial Management – 10MBA24 – Business Law – III Sem. 2.00 p.m. - 5.00 p.m. – – – 10MBA31 – Strategic Management – 10MBA32 – Management Accounting & Control Systems – 10MBA33 – Operations Management IV Sem. 2.00 p.m. - 5.00 p.m. – – 10MBA41 – Change and Knowledge Management – 10MBA42 – Entrepreneurial Development – 10MBA43 – Supply Chain Management – 10MBAMM415 – Rural Marketing 10MBAFM425 – Project Appraisal Planning
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original motorcycle company) * Strong brand equity because of snowmobiles and off-road vehicles * Strong supply chain and distribution channel of parent company (Polaris): Polaris' marketing activities are designed to promote and communicate directly with consumers as well as to assist the selling and marketing efforts of its dealers and distributors. The company provides and advertises discount or rebate programs, retail financing or other incentives for its dealers and distributors to remain
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Christeanna White Marketing Research Indian BUS 343 International Marketing Meredith Peabody September 14, 2015 Marketing Research Indian An objective business division is a pack of clients against which a business has expected to point its showcasing tries at long last its stock. A genuinely depicted target business zone is the key section to a profitable showcasing system (Florencia 2009). Target advancing is a staggering usage of your most fundamental assets; time and cash, for the
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they relate to a charitable campaign such as (Product) RED. How does participation in a cause-marketing event contribute to a company’s CSR? What roles does sustainability play? Corporate social responsibility is the activities of an organization that address the impact of its activities on the environments and society. The four components of corporate social responsibility include employees, environment, customers and society. RED mainly focuses on two facets of CSR (customers and society) by creating
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Marketing Vitamins PGP 1 Participants May 2011 Indian Institute of Management Indore Getting Started… The process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. What is Marketing? Simply put… Marketing is the delivery of customer satisfaction at a profit. More formally… Marketing (management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas
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Food Service Industry is worth $13.79 bn (approx. 33% of total Indian Food Service Industry), which is growing towards at 17%. (Industry report 2014) By year 2017 this bench marks will reach by other category, like as follows: (Ref) Category | Current Market Share | Compound Annual Growth Rate (CAGR) | Expected Market Share by 2017 | Organized | 30% | 12-14% | 45% | Unorganized | 70% | 8-10% | 55% | In present situation Indian GDP is around 6 % for last couple of years. As a result there
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