Regime: A Study of the Indian Pharmaceutical Industry In the global business environment, traditional factors e.g labour costs and superior access to financial recourses and raw materials can still create a competitive advantage in the current competitive landscape. In the current landscape, the recourses, capabilities and the core competencies in the firm’s internal organization likely have a stronger influence on its performance than do conditions in the external environment. The IPI is one of the
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“CONTEMPORARY ENVIRONMENTAL MARKETING – Emerging Trends of Environmental Marketing in Indian Perspective” SUPERVISOR Submitted By: Submitted to: Deepa Singh IFTM University Moradabad. INTRODUCTION In our days the environmental problems seem to concern all active citizens, enterprises and institutions all over the world much more than thirty years ago. International researches show that the consumers worry more about the environment and change gradually
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GREEN MARKETING IN INDIA: EMERGINGOPPORTUNITIES AND CHALLENGES Pavan Mishra* & Payal Sharma** th Received: 10 Sept.2010 Revised: 15 th Dec.2010 Accepted: 25th Dec. 2010 Abstract Green marketing is a phenomenon which has developed particular important in the modern market. This concept hasenabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies
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THE INDIAN COLOUR TELEVISION MARKET INTRODUCTION Ever since its inception in India 'LG India' has made an impressive beginning and has shown commendable progress on all parameters of keeping in touch with the market. This report aims to establish the factors included in the marketing plan of LG in India (in the colour television market) that has contributed to its rise to glory. This report begins by giving the origin and background of the company. Then the company and its environment have
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analyze and learn from, since it involves so many marketing aspects that are essential for all marketers to take into consideration. Both companies had many difficulties, especially Coca-Cola, and it's useful to observe how it dealt with the different aspects, stating from the political environment of the Indian market and the trade barriers it faced, going through the market entry and penetration strategies considered and the flexible marketing mix used and how it was placed to increase consumption
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is to become the first automobile manufacturer by 2018 and India became one of the key “element” in this strategy, since India the second fastest growing automobile market. Volkswagen India operates since 2001 when they presented Skoda brand to the Indian car market. Methodology For the following research was implemented realism philosophy, which means that both positivism and interpretivism approaches were used. The main tool, which was used in this particular research, was secondary data,
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Promotional Activities of Indian Tourism v/s Other Countries Course: International Marketing Management Indian Institute of Foreign Trade, New Delhi Executive Post Graduate Diploma in International Business (EPGDIB 2012-14) Topic: Promotional Activities of Indian Tourism v/s Other Countries Faculty: Prof. Rakesh Mohan Joshi Submitted By: Soniya Agnihotri Roll No 72 EPGDIB 2012-14 1 Promotional Activities of Indian Tourism v/s Other Countries www.incredibleindia.org 2 Promotional
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Traditional Marketing Prepered By: Dipali Parmar and Harsh Pandya Dept. of Business Administration, Faculty of Management., Bhavnagar University Bhavnagar Content of Abstract:Introduction:Every marketing manager needs to know about marketing in today‟s competitive markets. Beyond traditional marketing means now a days there are introduce many new technologies for the purpose of marketing. For instance, web assessment-measuring the effectiveness of electronic commerce site, Direct marketing, effect
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Objective To understand the various factors influencing behavior of consumers – as individuals and as members of a group/society, and also the impact of consumerism in the contemporary environment. To understand the behavior of consumers – decision making, post-purchase behavior, behavior in a shopping environment, etc. To understand the behavior of organizations as consumers. |REFERENCE BOOKS |AUTHOR / PUBLICATION
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environmental friendly techniques. Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in it or produced and/or packaged in an environmentally friendly way. WHY GREEN MARKETING? In today’s scenario, both consumers and the companies prefer green products. There is growing interest among the consumers all over the world regarding protection of environment. In certain cases, the more environmental
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