Delhi Business Review ? Vol. 2, No. 1, January - June, 2001 E-CRM IN INDIAN BANKS AN OVERVIEW R.K. Mittal Rajeev Kumra T ECHNOLOGY, people and customer are the three elements on which hinges the success of banking in the fast changing economic environment. The ultimate performance of a bank depends upon the satisfaction of its customers. In the emerging competitive and technological driven banking era, banks have to strive hard for retaining and enlarging their customer base. E-CRM,
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the umbrella brand as we feel that the corporate name is recognised as a brand, not so much its individual products. The study will focus on the marketing and advertising strategy employed by Cadbury in the context of the Indian macro environment and industry structure. The advertising strategy will be studied with respect to Cadbury's business and marketing objectives. The strategies adopted will be analyzed for each product offering. The same is followed to a minimal extent for its major competitor
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2009 You are viewing page 1 The five-year contract between Indian Railways and Indian School of Business to train top brass in the Indian Railways, signed last month, has started delivering results. The Centre for Executive Education (CEE) at the ISB, recently, conducted the first management training workshop for senior administrative officers in the Indian Railways. The aim of the six day workshop was to get the top brass of the Indian Railways to develop competencies and skills that focus on three
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------------------------------------------------- As a wide range of cheap Chinese products flooded the Indian market, some local industries were adversely affected, while others benefitted by using these products as raw materials. Discuss the advantages and disadvantages of allowing Chinese products into India. Providing trade data, give examples of industries that benefit and those that are affected by Chinese imports. How can the Indian industries that are threatened by cheap Chinese imports deal with the threat?
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Indian Marketing Enviornment Indian Marketing Environment a. Demographic Scene • Close to one billion population • Growth rate over 2% per annum • Life expectancy from 48 years in 1947 to 70 years in 2001 • National literacy rate is over 50% (2001 census) . • Diverse religions and languages • Dialects in few hundreds. b. Economic Scene Top ten economies of the world. Our GDP is growing at 5.5% per annum. • Agriculture 16% • Industry 24% • Services 60% Slow growth
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towards Warehousing & Marketing Dr Murari Lal Gaur The warehousing and marketing facilities have important linkages that help farmers and traders gain from agricultural trade, where storage use to be an extremely vital function for success deciding success of agricultural marketing. It involves holding and preserving of agricultural commodities from the time they are produced until they are needed for consumption. Looking into prevailing socio economic scenario of Indian farmers there exists
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- PAGE 33-40 * COCA-COLA INDIA - PAGE 41-42 * PRODUCTS IN INDIA - PAGE 42-46 * MARKETING MIX - PAGE 49-58 * PESTLE ANALYSIS
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Limited, the largest automobile company in India. It’s Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People’s car“which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the first two days of lunching, it has received 5500 booking. The figures keep increasing every day since the launching. What makes Tata Nano so cheap? Basically
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1. Write a clearly defined mission statement for Sorzal Distributors. Sorzal Distributors is an importer and distributor of a wide variety of South American and African artifacts aimed at offering high-quality and unique pieces of art. Sorzal Distributors mission is to honorably offer customers novelty items and develop a national reputation as one of the most respected importers of southwestern jewelry, pottery and artifacts. 2. What information is needed to evaluate an opportunity? What is
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Marketing Management Assignment Gap Model of Service Quality: The Taj Hotels Submitted by: Syndicate 6 Sneha Oswal (11020541127) Sunil Kumar(11020541131) Sudhir Bairwa (11020541128) Swapnil Gupta (11020541132) Supratim Sinha (11020541129) Swati Thakur (11020541133) Sumit Bhattacharya(11020541130) INTRODUCTION The Gap model provides an integrated framework for managing service quality and customer
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