Chapters CHAPTER 1 AN INTRODUCTION TO INTERNATIONAL MARKETING INTRODUCTION Managers around the globe are recognising the increasing necessity for their companies and organisations to develop the skills, aptitudes and knowledge to compete effectively in international markets. The emergence of a more open world economy, the globalisation of consumer tastes and the unabated expansion of Internet access globally all increase the interdependency and interconnections of nation economies across
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Kingfisher Airlines Limited Case Kingfisher Airlines Limited is an airline based in Bangalore, India. It is a major Indian airline operating 218 flights a day and has an extensive network to 37 destinations, with plans for regional and long-haul international services. Its main bases are Bangalore International Airport, Bangalore, Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi International Airport, Delhi. Kingfisher Airlines, through one of its holding companies United Breweries
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2 The Marketing Environment Learning Outcomes After reading this chapter, you should be able to: » » » » » » Identify and define the three key areas of the marketing environment Describe the key characteristics associated with the marketing environment Explain PESTLE analysis and show how it is used to understand the external environment Explain the environmental scanning process Analyse the performance environment using an appropriate model Understand the importance of analysing an organization’s
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Akanksha Khar 13DM017 Abhay Goyal 13DM006 Akash Jain 13DM019 Abhishek Surendra Rane 13DM008 Ankit Saraff 13DM029 INDIAN AGRICULTURAL SECTOR EXECUTIVE SUMMARY India accounts for only about 2.4 % of the world’s geographical area and 4 % of its water resources, but manages about 17 % of the world’s human population and 15 % of the livestock. Agriculture is a critical sector of the Indian economy. Though its contribution to the overall Gross Domestic Product (GDP) of the country has fallen from about
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of soft drinks, but have become allies given the situations they are facing in India. There are allegations of highly contaminated soft drinks, which claim to cause cancer and birth defects. An interest group in India, Center for Science and Environment (CSE) made the allegations and stated tests can verify the products contain high levels of pesticide residue (Carroll & Buchholtz, 2012, p. 649). Another special interest group, India Resource Center (IRC) raised concerns of an issue Coke experienced
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“RURAL MARKETING” Executive Summary A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/services, marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school
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daily routine. In addition to this, they also go shopping to have fun or just browse through the outlets. The study by Satish and Raju (2010) throws light on the major Indian retailers that highly contribute to the retail sector in India. Pantaloon, Tata Group, RPG Group, Reliance Group and A V Birla group are some of the major Indian retailers. The study by Mishra (2008) expose that mall space, demography, rising young population, availability of brands, rising retail finance, changing lifestyle
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Integrated Marketing Communications Banarasi Sarees PANKHUDI SAREES Submitted to: Prof. S. Suresh Submitted by: Nitin Sharma(12609199) Parina Bansal(12609063) Navjyoti Siddhu(12609114) Yash Gautam(12609148) Kunal Singh(12609191) INTRODUCTION Banarasi sarees are sarees made in Varanasi, a city which is also called "Benares." These sarees are historically considered to be among the finest sarees in India and are known for their gold and silver brocade, fine silk and opulent embroidery
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Training and Development- IndianOil _______________________________________________________________________ _ TRAINING AND DEVELOPMENT Introduction Every organization needs to have well trained and experienced people to perform the activities that have to be done. Training is a process of learning a sequence of programmed behaviour. It is application of knowledge. It gives people an awareness of the rules and procedures their current job and prepare them for an intended job. Development is a
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Marketing Strategy of Cadbury Cadbury India is a food product company dealing in Chocolate Confectionery, Beverages, Candy and Snacks. Cadbury is the market leader in Chocolate Industry with a market share of 70%. Some of their favorite products are Cadbury Dairy Milk, Perk, 5 Star, Celebrations, Eclairs, Gems and Temptations, Bournvita. John Cadbury, the founder of the Cadbury business was born on 12th August 1801. Cadbury was founded 200 years ago when John Cadbury has opened his shop in Birmingham
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