Society and sHareholders (CASH) through | | | | | • | Best Value Products | • | Excellent Practices | • | Safe and Harmonious Environment | • | COntinuous Growth | • | Positive Corporate Image | | | | Honda motors has a strong marketing mix because of its dynamic use of the product marketing mix concept. Below we discuss the marketing mix of Honda motors. PRODUCT : Available Car Models | Honda Jazz | Honda City 2008 | Honda Civic | Honda Accord 2008 | Honda Civic Hybrid
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Indian Institute of Technology, Kharagpur Information updated as on 31/03/2014 15% 48% 37% ASHIS SARKAR B.E. in Printing Engineering Jadavpur University, West Bengal Area of Expertise : Press Operations, Operation Management, Resource Allocation, Production Planning, SAP PP module, Quality Analysis Area of Interest : Operation Management, Supply Chain Management, Business Strategy Planning Industrial Experience : 12 Years 9 Months+ Senior Manager (Operations and Quality) in
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“Coke and Pepsi learn to compete in India” case 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? A/ The Indian government was unfriendly to foreign investors, because outside investment
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Elevator Pitch: This case talks about how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing director of Tata Motors into the Nano Project. The case raises questions around breaking the price-quality barrier and changing existing internal processes to accommodate revolutionary new ideas. The dilemma of success—Tata
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Cricket World Cup, Advertising Budgets Submitted By: Shyam Shet. E2009045 Every Indian marketer worth his dollar is gearing up to be a part of what is being touted as the biggest cricketing season of all time. In a month from now, an estimated Rs 1,500 crore of combined advertising funds will be pumped into the ICC World Cup starting February 19 and then into the Indian Premier League-4 (IPL) beginning April 8. Industry experts say this 90-day chock-a-block cricket calendar
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A STUDY ON CUSTOMER PERCPTION ABOUT WEDNESDAY BAZAAR AT BIG BAZAAR CHENNAI A PROJECT REPORT LIST OF CONTENTS LIST OF TABLES LIST OF GRAPHS S. No. CHAPTER- 1 PAGE No. 1 INTRODUCTION OF TOPIC 1 2 EXECUTIVE SUMMARY 3 3 REVIEW OF LITRETURE 7-8 4 INDUSTRY PROFILE 12-13 5 GROUP PROFILE 15-17 6 COMPANY PROFILE 19-26 CHAPTER-2 28 7 AIM OF THE PROJECT 30 8 OBJECTIVES OF THE PROJECT 32-34 9 SCOPE OF THE STUDY 36 10 LIMITATIONS OF STUDY 37 CHAPTER-3 11 RESEARCH
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Term paper submitted in partial fulfillment of the requirements of the Undergraduate Degree in Bachelor of Business Administration (Honours) J. D. Birla Institute at the Jadavpur University at Kolkata DECLARATION I declare the following: The word count of the dissertation is 11,200 words (approx) The material contained in this dissertation is the end result of my own work. Due acknowledgement has been given in the bibliography and references to all sources be they printed
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Marketing Research PROJECT PROPOSAL FEASIBILITY OF OPENING A CAFÉ COFFEE DAY (CCD) IN KUNNAMANGALAM, CALICUT Akshay Jadhao, Indian Institute of Management, Kozhikode Note: This is “Just a Project Proposal and Methodology document” (NOT a research paper). Actual research is being conducted at Indian Institute of Management (IIM), Kozhikode by the author on this project and original research paper will be available soon. The sole purpose of this document is to help students and researchers
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MARKETING PROJECT – SECTION I SUBMITTED BY: Anish Ghosh C.R. Mahesh Malavika Vilas Datar Nishant Kumar Thukral Puneet Sehgal Shelly Taneja (GROUP 5) ACKNOWLEDGMENT We would like to extend our heartfelt gratitude to Prof. Chinmaya Kulshreshtha, our Project Guide and professor for giving us an opportunity to conduct this project. We would also take this opportunity to thank her for the constant guidance, feedback and mentoring throughout the course of this project. We thank her for
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Project International Marketing Submitted by: M2 Group 2 173 Varun Raj 047 Devdutt Bhatt 165 Swati Rakesh Choudhary 114 Poulomi Chatterjee 042 Barkha Dubey 170 Twinkle Wadhwa 028 Anupam Narayan Sharma Celebrating over 150 Years of Brewing Excellence! UBL has an association with brewing dating back over nine decades, starting with 5 breweries in South India in 1915. The popularity of their beers soon spread and within a short time, bullock carts carrying huge
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