published elsewhere ABSTRACT E-VOLUTION: TECHNOLOGY AS A DRIVER OF RURAL RETAIL IN INDIA – A CASE OF ITC’S FORAY INTO THE RURAL MARKET. 70 % of India's population lives in rural areas in its 627000 villages. Technopak’s estimated size of the Indian rural market at USD 300 billion shows the rural-urban split in the ratio 55 – 45 and the FMCG and durables consumption in the rural market at about 53% and 59% of all India figures respectively. Organised retail, in recognition of this potential has
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DISCUSS HOW THE CONSUMER BEHAVIOR HAS CHANGED TODAY Kotler defines consumer behavior to be the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. He argues that it blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the decision-making processes of buyers, both
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to invest in production facilities, job creation, and technology in Indian market. Openness to trade entails the following measures: 1.1 Trade facilitation: Addressing border and information bottlenecks a. As goods cross borders in GVCs, primarily as inputs and then as final products, fast and efficient customs and port procedures will play an essential role to smoothen operations in supply chains. To compete globally, Indian firms require lean inventories to respond swiftly to demand; and reduce
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Dissertation Submitted to the Padmashree Dr. D.Y. Patil University In partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by: ANUJA BHEKANE MBA (ENTREPRENEURSHIP) Roll No.10117 Research Guide: Dr. Rashmi Gopinathan Department of Business Management Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai PENETRATING FOR THIS THE FIRST STAGE OF RETAIL OUTLET DECLARATION I hereby declare that the dissertation
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Definition of Green Marketing Green marketing definitions can be a little confusing, since green marketing can refer to anything from greening product development to the actual advertising campaign itself. Going by alternative names such as sustainable marketing, environmental marketing, green advertising, eco marketing, organic marketing, all of which point to similar concepts though perhaps in a more specific fashion, green marketing is essentially a way to brand your marketing message in order to
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Scholar, Department of Management Studies, Indian Institute of Technology Roorkee, India praveeng23@gmail.com Zillur Rahman Associate Professor, Department of Management Studies, Indian Institute of Technology Roorkee, India yusuffdm@iitr.ernet.in Vinod Kumar Research Scholar, Department of Management Studies, Indian Institute of Technology Roorkee, India Vinodmehta8383@gmail.com Ishwar Kumar Research Scholar, Department of Management Studies, Indian Institute of Technology Roorkee, India
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Table of Contents Introduction: 2 Macro-Environment Business Strategy Gap Analysis 8 Industry Environment Business Strategy Gap Analysis 9 Strategy-Capability Gap 9 1. Macro-Environment Analysis 16 2. Industry Analysis 22 2.1 Threat of New Entrants 22 2.2 Bargaining Power of Suppliers 24 2.3 Bargaining Power of Buyers/Customers 25 2.4 Power of Substitutes 26 2.5 Intensity of Industry Rivalry 27 3. Internal Analysis Appendix 29 Introduction:
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Product, price, place, and promotion make up the elements of a firm's marketing mix. |[pic| |a) True | |] | | | | | |b) False | |Question 2 | |2 / 2 points | ________ is the total combined customer lifetime values of all the company's current and potential customers. | | |a) | | | |Share of customer | | | | | | | |b)
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1) MEANING OF CSR Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw
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Strategic Management Case Study Unilever Focusing on East for Growth Word Count: 3984 Question 1 Unilever is an Anglo Dutch company that has been established in 1929 as a result of a merger between 2 companies: Lever Brothers and Margarine Unie. UNILEVER owns consumer products in; Food and Beverages, Cleaning agents and Personal care. It is now ranked as the second world largest consumer product company. Strategic Purpose: Unilever’s 2nd rank in FMCG has been gained by serving the company’s
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