The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes
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analyze and learn from, since it involves so many marketing aspects that are essential for all marketers to take into consideration. Both companies had many difficulties, especially Coca-Cola, and it's useful to observe how it dealt with the different aspects, stating from the political environment of the Indian market and the trade barriers it faced, going through the market entry and penetration strategies considered and the flexible marketing mix used and how it was placed to increase consumption
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Organization 3. neither Public nor Private Sector, Clubs & Society, Cooperative Societies, Worker s Cooperatives, Building Societies. 4. Elements of Insurance: - Meaning and Causes of Business Risks, Insurance of Business Risks. 5. Marketing Functions: - The Marketing Concept, Product Planning, Choice of Channels of Distribution, Advertising and Salesmanship. 6. Financial Functions: - Objectives and Scope, Estimation of Financial Requirements Long Term, Medium Term, Short Term, Sources of Finance
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COMPANY ANALYSIS Page 5 d. MACRO ENVIRONMENT ANALYSIS Page 6 e. COMPETITIOR & INDUSTRY ANALYSIS Page 10 f. CUSTOMER ENVIRONMENT Page 15 D. STRATEGY FORMULATION g. THREATS OPPORTUNITY WEAKNESS STRENGTH ANALYSIS (TOWS) Page 17 h. PROBLEM STATEMENTS & POTENTIAL CHALLENGES FACED Page 18 E. INTERNATION ENTRY SELECTION Page 19 F. OVERACHING STRATEGY SELECTION Page 20 G. MARKETING MIX PROGRAMME DEVELOPMENT Page 23
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are facing stiff competition from international and Indian retailers. With all this being said, we chose finger shoes as our product. We feel that India displays environmental factors suitable enough to support our product. We’ve developed both a strategic and tactical approach in which our product will not only thrive but become a “must have” in the retail industry. There are five environmental factors that influence global and domestic marketing decisions that organizations must make. The five
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AARTI AGARWALFEMALE, 24, INDIAN | ACADEMIC QUALIFICATIONS | Year | Qualification | Institute | %/C.G.P.A | 2013 | PGDM | Indian Institute of Management Rohtak | 7.10 | 2008 | B.E.(EEE) | Anna University, Chennai | 78.8% | 2004 | Class XII (HSC) | Rose Mary Hr Sec School, Delhi | 95.2 % | 2002 | Class X (Matriculation) | Rose Mary Hr Sec School, Delhi | 83.6 % | INTERNSHIPS | * Online Merchandising Strategy in eBAY.eBay is a multi-billion dollar business with operations localized
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india considered as luxury. It was owned by rich class businessmen and officers. But reduction in service charges and cost of the handset made it ubiquituos throughout india. Now,Mobile phones have become a part of life of every indian people. It totally realized indian consumers’ hidden needs about to take care of business works and beloved ones. It unveiled other unsought needs likewise messaging,recreation,gaming,and surfing internet etc. due to the other benefits mobile phone s are no longer
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the much awaited “1 lakh Rupee car”, the world’s cheapest car. The launch of the Nano would not only be a huge coup for Tata Motors, but would also put the Indian car manufacturing industry firmly on the global map. As a result, the proposed launch had received wide media coverage both in India and internationally. In late 2006, several Indian state governments had approached Tata about establishing the Nano plant in their respective states. The plant would generate revenues for the state and create
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companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they adjust to competing in an unfamiliar and rapidly-changing environment. Key themes include: - The effects of the changing political scene resulting in the imposition of a non-standard domestication policy on foreign direct investors. - The need for foreign companies to adapt their marketing and competitive strategies to
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ASIA PACIFIC JOURNAL OF MARKETING AND MANAGEMENT REVIEW Vol.1 Issue 1, SEPTEMBER 2012, ISSN 2319-2836 GROWTH AND CHALLENGES OF RETAIL INDUSTRY IN INDIA: AN ANALYSIS SUNITA SIKRI & Ms. DIPTI WADHWA Assistant Professor M.L.N College Yamuna Nagar-Haryana ABSTRACT The Indian Retail Industry is the fifth largest in the world. Comprising of organized and unorganized sectors, Indian retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially
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