Nilesh Neelmani INTRODUCTION The Indian retail sceneis all poised for a tremendous growth and is estimated to reach $54 billion by the year 20 12 with an annual growth rate of about 9 percent. The growth in the retail sectorhas made the consumersto experiencePrivate Labels. With the approval of 51 % direct investment by Government of India in single brand retail showrooms, foreign retail majors like Tesco,Walmart and Carrefour are all set in to enterthe Indian market. All thesecompanies are known
Words: 4664 - Pages: 19
time when the category was dominated by the unorganised sector. Later this year, the company plans to enter a joint venture with Italy's casual leather bag major Braccalini. "Hidesign has always stuck to its core. We don't change our products or marketing strategy depending on the competition," says Kapur. "In five years we have seen a jump to 62% from 22% in sales," he says. Store Experience At the Ambience outlet, Kapur is out to test the retail know-how of the staff . He asks for a man-bag for
Words: 6407 - Pages: 26
Synopsis for the Partial Fulfillment of Degree Green Marketing Itisha Gupta Intg. BBA+MBA (O&G) Under The Guidance of: Mr. Rajeev Kumar Ranjan Assistant Professor College of Management & Economic Studies University of Petroleum and Energy Studies Dehra Dun - 248007 CONTENTS: 1. Introduction and Discussion of the Research problem. 1.1 Introduction 1.2 Problem Discussion 2. Literature Review 3. Methodology 3.1 Research Objectives 3.2 Research Strategy and Approach 3.3 Method Analysis
Words: 1106 - Pages: 5
For the exclusive use of M. Alshahri, 2015. W14536 TACO BELL: A MEXICAN-INSPIRED RESTAURANT IN INDIA Lubna Nafees, Ashok Bajpai, Akshay Kumar, Anoop Chand, Maryne Ann James, Bonney Luke Thomas, Jayakrishnan B. Nair, Kunal Hazari and Garima Konda wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information
Words: 6383 - Pages: 26
effective as the renovation will firm company competitive advantage in maintaining a consistent industry leading hospitality service. The other long-term problem arises from the increasing competition of other strong high-ending hotel chains in local Indian market. Company is now actively seeking for international growth opportunities. However based on my analysis, alternative one expanding to the U.S market will be highly challenging for Oberoi Group. The higher purchasing power of Americans could bring
Words: 552 - Pages: 3
NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation
Words: 19506 - Pages: 79
to thank Prof Sohan Mahanty for providing us with such an important and challenging opportunity of preparing a project report on Branding which has enabled us to learn a lot about the Branding strategies, LG’s product innovations and marketing tactics for the Indian market. It is a matter of great pleasure to express our sincere gratitude and thanksgiving to our Director – Dr. Bigyan Prakash Verma. Last but not the least, we extend our sincere thanks to all the people who helped us directly
Words: 3388 - Pages: 14
Impact of Liberalization on Indian Life Insurance Industry with special reference to LIC of India – Prospects and Challenges Presentation of Pilot Survey To Research Development Committee Kadi Sarva Vishva Vidyalaya Gandhinagar J D Chandrapal 10E0244 - Management Scholar enrolled in PhD program Kadi Sarva Vishva Vidyalaya - Gandhinagar Prof. Dr. A.C. Brahmbhatt – (Guide) Institute of Management - Nirma University, Ahmedabad 382 481, India Mailing Address 7, Krishna flats
Words: 9601 - Pages: 39
........................................................................................... 10 COMPETITIOR‟S ANALYSIS ................................................................................................................. 11 INTERNAL ENVIRONMENT ANALYSIS .............................................................................................. 11 VALUE CHAIN ANALYSIS.....................................................................................................................
Words: 7296 - Pages: 30
2013-15) 2013 IMT Ghaziabad (DCP Batch – 2013-15) A Marketing Audit Report on - AMUL A Marketing Audit Report on - AMUL Executive Summary In this particular research, we have put an effort to understand the product and the marketing policy and activities of Amul and buying behaviour of the consumers with respect to Amul products. We discuss its mission, objectives and analyse the marketing strategies of the organization. Marketing policy includes interest-creating activities such as advertising
Words: 4057 - Pages: 17
