experienced before. All organizations have their brands to face the global marketing challenges to secure a role of leader in this state of economic revolution. Our paper identifies the current marketing challenges and global economic threats for service industries. Besides our paper also explores the management strategies to overcome these challenges in the liberalized economy. The banking service is considered, where the franchising marketing strategies, introduction of new products and delightful customer
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internal business components (internal environment) to grasp the external opportunities and face the external environmental threats. It is, therefore, very important to analyze business environment to survive and to get success for a business in its industry. It is, therefore, a vital role of managers to analyze business environment so that they could pursue effective business strategy. A business firm gets human
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1. INTRODUCTION 1.1 INTRODUCTION TO THE STUDY INTRODUCTION Employee or labour welfare is a comprehensive term including various services, benefits and facilities offered to employees by the employer. Through such generous fringe benefits the employer makes life worth living for employees. The welfare amenities are extended in addition to normal wages and other economic rewards available to employees as per the legal provisions. According to Dr. Parandikar,
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NATIONAL MANUFACTURING COMPETITIVENESS COUNCIL Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making Final Report March, 2009 Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making DISCLAIMER CRISIL Risk and Infrastructure Solutions Limited (CRIS), a subsidiary of CRISIL Limited, has taken due care and caution in preparation of this Report. This Report is based on the information obtained by CRIS from sources, which
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internal business components (internal environment) to grasp the external opportunities and face the external environmental threats. It is, therefore, very important to analyze business environment to survive and to get success for a business in its industry. It is, therefore, a vital role of managers to analyze business environment so that they could pursue effective business strategy. A business firm gets human
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an Economist & Ten Principles of Economics Circular Flow, National Income, Measurement Identities Business cycle, Indian & Global Experience Types of Inflation (Demand Pull & Cost Push) Inflation & Unemployment Fiscal Policy and Monetary Policy Role of govt. in regulating economy and Recent experiences BOT, BOP & Foreign Exchange Mechanism Overall linkage in economy & Indian Experiences Demand/Supply/Market Equilibrium Elasticity Concept Application of Elasticity Consumer Choice, Utility
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A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: SUBMITTED BY: Prof. Dr. Seema Girdhar HARLEEN KAUR (Marketing Faculty) Roll no. - 6005 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 A PROJECT REPORT ON “CUSTOMER SERVICE
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Stock Exchanges on which it is listed. The Listing Agreement is identical for all Indian Stock Exchanges, including the NSE and BSE. This clause is a recent addition to the Listing Agreement and was inserted as late as 2000 consequent to the recommendations of the Kumar Mangalam Birla Committee on CG constituted by SEBI in 1999. Clause 49, when it was first added, was intended to introduce some basic CG practices in Indian companies and brought in a number of key changes in governance and disclosures
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Objectives The world is changing in fundamental ways. First, the development of a truly global market in products, services, capital and even certain types of labor is changing the basic terms of competition for an array of different firms and industries. In Thomas Freidman's words, "The world is flat." Second, although firms have operated around the globe for many years, they are becoming increasingly integrated yet differentiated, with tightly coupled but different activities in various locations
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BARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, NEW DELHI Table of Contents Topic Synopsis Section 1: Introduction - The Coffee Café Industry 1.1 Evolution of Coffee Cafés 1.2 The Coffee Café Industry 1.3 Growth of the Café Industry in India Research Methodology Section 2: Case Study on Barista 2.1 Corporate Profile 2.2 Marketing Mix 2.3 Human Resources Section 3: Case Study on Café Coffee Day 3.1 Corporate Profile 3.2 Marketing Mix 3.3 Human
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