out to change all that, aiming to provide consumers with casual clothes that were affordable and yet of good quality, and to expand the market for casual clothes to the entire population. In 1998, UNIQLO began a revolution in the Japanese fashion industry with a now-legendary line of fleece garments that came in a gradient of colors and were sold at an affordable price of ¥1,900 each. It proved to be UNIQLO’s best selling item and is still one of its most popular products today. Suddenly, fleece garments—and
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A project report on training and development in reliance money — Document Transcript * 1. Projectsformba.blogspot.com A SUMMER TRAINING PROJECT ON “TRAINING AND DEVLOPMENT”Project Report Submitted By:-Submitted in Partial Fulfillment of the Requirements for the award of the degree of PGDM POST GRADUATE DIPLOMA IN MANAGEMENT, AICTE, Ministry of HRD, Government Of India, New Delhi SAI BALAJI EDUCATION SOCIETYINTERNATIONAL INSTITUTE OF MANAGEMENT AND HUMAN RESOURCE DEVELOPMENT (W) (IIMHRD)Projectsformba
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How Global Brands Compete When a brand is marketed around the world, that fact alone gives it an aura of excellence-and a set of obligations.To maximize the value of global reach, companies must manage both. 68 HARVARD BUSINESS REVIEW by Douglas B. Holt, John A. Quelch, and Earl LTaylor I More than two decades ago, Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article, "The Globalization of Markets" that a global market for uniform
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Introduction to Retail Retail comes from the French word retailler, which refers to "cutting off my hands, clip and divide" in terms of tailoring (1365). It first was recorded as a noun with the meaning of a "sale in small quantities" in 1433 (French). Its literal meaning for retail was to "cut off, shred, off my toes paring".[2] Like the French, the word retail in both Dutch and German (detailhandel and Einzelhandel respectively), also refers to the sale of small quantities of items. Retail consists
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\CONSUMER BEHAVIOUR Basic concepts and definition Objectives: By the end of this lesson you will be able to: Explain why marketing managers should understand consumer behavior Define and explain basic concepts in the study of consumer behavior. Introduction Why is it difficult to market any product to consumers? The reason is simple: Consumers are complex and constantly changing. Not only is it difficult to figure what marketing program will work but also what worked yesterday
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optimism in the global as well as Indian economy in the larger interest of our stakeholders. India today is at the cusp of a major growth era that may last for a very long time. Your company is well poised, after emerging relatively well from the recessionary period, to ride the rising curve of Indian growth story. While we intend to retain the ‘old is gold’, we are fully conscious to grab the new business opportunities that synthesize well with the growth pattern of the Indian economy. Year 2009-10 was
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INDEX Introduction The challenge of crossing cultural boundaries The meaning of culture: foundation concepts Why culture matters in international business National, professional, and corporate culture Interpretations of culture Key dimensions of culture Language as a key dimension of culture Culture and contemporary issues Managerial guidelines for cross-cultural success Page 1 to 1 Page 1 to 5 Page 5 to 6 Page 7 to 9 Page 9 to 9 Page 10 to 14 Page 14 to 17 Page 17 to 19 Page 19 to 21 Page
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PERSPECTIVE MANAGEMENT PLANNING MMS-1 BATCH A ▪ AMEY ATHAWALE (8) ▪ ASHISH CHOPRA (22) ▪ DARSHAN ENGINEER (36) ▪ RAVI GUPTA (43) ▪ GAUTAM JAIN (48) ▪ GUNJAN KHALADKAR (53) Table of Contents 1. INTRODUCTION TO PLANNING 3 2. LEVELS OF PLANNING 9 3. TYPES OF PLANNING 16 4. STEPS IN PLANNING 27 5. CORPORATE PLANNING 33 6. LONG RANGE
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We mean business! Windesheim Business School 1st year (Major 1/2) [pic] First year English module M1 (CEF: B1) Windesheim Business School Authors: Dinand Warringa, Marianne van Vlierden, Ellen Keates August 2014, revised 1. Introduction For you, personally, the question is whether or not your English meets the requirements demanded of a student in Higher Education. In terms of the Common European Framework of Reference (CEF) this means this module aims at reaching
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professional from a metro, he's short on time, and he's invariably seeking convenience. So, an e-voucher from Flipkart seemed an ideal fit. This gift marked his initiation into the sphere of e-commerce, and the journey for him has “just begun”. Many Indians today are embracing e-retailing with enthusiasm. Popular portals such as Flipkart are spearheading the conversion of offline shoppers into online bargain hunters. Adds Naveed, as an afterthought, “I felt Flipkart was the best option as the transaction
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