domain of marketing has been proven by Levitt (1988) and Kotler (1980), among others to transcend the tangible products areas. Increasingly, intangibles (including financial services) have benefited from the pervasive advantage that marketing can offer. Today, persons, ideas and in fact, doctrines are daily sold to us. Financial services (and intangible product) is one of the important services provided by banks in the economic sub-sector in Nigeria and whose employment of marketing service is
Words: 19236 - Pages: 77
the impact of electronic word-of-mouth, source credibility, website quality and perceived quality towards buying decision. Research method applied was quantitative method. Analysis was done by collecting data from questionnaire with Bhinneka.Com’s consumer as respondents. This research is also descriptive and verificative while the
Words: 4312 - Pages: 18
.....................5 II- Literature review............................................................................5 1- Strategy in the retailing sector......................................................5-7 2- Asda and its marketing strategies.................................................7-8 3- ASDA strategies and the main features of the UK retailing industry.............................................................................................8 III- Research
Words: 4281 - Pages: 18
Advertising ISSN: 0091-3367 print / 1557-7805 online DOI: 10.1080/00913367.2014.934938 Integrated Marketing Communication Capability and Brand Performance Sandra Luxton Swinburne University of Technology, Hawthorn, Australia Mike Reid RMIT University, Melbourne, Australia Felix Mavondo Monash University, Clayton, Australia Barney 2003; Wu 2010). Previous studies describe the IMC process as a marketing capability because it combines and converts tangible and intangible inputs into outputs (Ratnatunga
Words: 7960 - Pages: 32
Emotions and Logic in Consumerism Abstract Consumer purchase decisions are often linked to emotions and can lead to impulse and uninformed buying behavior. This creates a problem for marketers who rely on emotional appeals to increase sales. In order for businesses to grow in today’s economy, they must acquire new customers and at the same time retain the old ones. Research indicates that in order for advertising to be most effective in acquiring and retaining new customers, these emotions
Words: 3069 - Pages: 13
The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 28,2 The role of context in assessing international marketing opportunities Susan P. Douglas and C. Samuel Craig Stern School of Business, New York University, New York, New York, USA Abstract Purpose – The choice of which country or countries to enter is a critical decision and needs to be made with considerable care and deliberation. Initial market entry decisions have typically
Words: 6454 - Pages: 26
INTRODUCTION 0.1. BACKGROUND Mobile telecommunications industry has grown exponentially over the last two decades (Kenny and Keremane, 2007). In some countries, the mobile sector has become a critical indicator of economic development. Mobile technology provides a unique opportunity for the developing countries where telephone diffusion has been very low. Specifically, due to its comparatively low investment requirements, mobile telecommunications allows these countries to take advantage of technological
Words: 12954 - Pages: 52
Topic 1: OPERATIONS Operations can be defined as the process of converting a good or service into a finished product. Roles of operations management Operations management refers to the management of that process e.g. the allocation and maintenance of machinery and resources. Strategic role of operations The strategic role of operations management involves long term management issues (3-5 years). Cost leadership Involves producing goods or services at the lowest possible cost. If a business
Words: 14614 - Pages: 59
January 2016 Place: Groningen 0 Abstract The consumer demand for high quality healthy food in East China is increasing and is thus attractive for businesses in the food industry. This paper assessed the Chinese food market from a perspective of a Dutch food company, which is willing to export. Four aspects of international business were covered, namely the involvement in international markets, value chain, dynamic capabilities and marketing. Both perspectives, current theoretical body of
Words: 18253 - Pages: 74
Scan…………………………………………………….....4-6 a. External Analysis…………………………………………………………4 b. Internal Analysis………………………………………………………….5 c. Competitive Position and Possibilities…………………………………...5-6 IV. Strategies used for the Company………………………………………….6-8 V. Implementation Plan……………………………………………………….8-13 VI. Risk Management Plan…………………………………………………….13-14 I. Executive Summary Target prides itself on its charitable contributions and being an environmentally friendly corporation. This is one of Target
Words: 3318 - Pages: 14
