CBEB2105 BUSINESS RESEARCH Research Proposal “Factors of Consumer Purchase Intention in Online Purchase” Lecturer: Dr Amrul Asraf Mohd Any Group members: Chin Wei Wen CEB120012 Hamizah binti Hairuddin CEB120022 Lye Yi Ting CEB120034 Wong Pei Ling CEB120064 Table of Contents 1.0 Abstract 3 2.0 Introduction 3 3.0 Literature Review 3 3.1 Concept 3 3.2 Debates of Literature 3 3.3 Identified Variables and Hypotheses development 3 3.4 Conceptual Framework
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.....25 b. Foundation Core Courses...........…....…....... 41 c. Major Core Courses........................................59 d. Major Elective Courses...................................75 e. Management Specialisation Courses..............89 f. Marketing Specialisation...............................105 g. Finance Specialisation..................................105 8. BBS Course outlines..............................................116 a. Core Courses..............................................
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| Marketing ApplicationsMarketing Analysis of company Dary Kraje | | | | | 2012/2013 | | | | | Content 1 Executive summary 4 2 Situation analysis 5 2.1 Company analysis 5 2.2 Company objectives 6 2.3 Customer analysis 6 2.4 Product market 6 2.4.1 BCG matrix 7 2.4.2 Suppliers: 7 2.5 Competition 9 2.5.1 Benchmarking: 9 3 external market environment 11 3.1 Economic 11 3.1.1 Current economic situation 11 3.1.2 Tendencies 11 3.1.3 The current strategy of
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Flow _______________________________________________ Avon’s Investments Fall Short by Hannah Karp, Wall Street Journal, December 8, 2011 QUESTIONS: 1: Briefly describe the main points of the article. The article highlights Avon Products Inc.’s financial and regulatory woes. Avon’s wide and persistent gap between net income and free cash flows have been highlighted as the main reason for the company’s problems. The gap indicates that the company's investments aren't paying off very well and
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Downloaded from cjres.oxfordjournals.org at East China Normal University on May 24, 2011 This paper provides a case study of the Tata Nano, a low-price car designed primarily in and for the Indian market, and its implications for the developed industrial markets. While the Nano is a classic ‘disruptive’ innovation in an Indian context, this paper argues that the car and its emulators have the potential to undermine the viability of the European automotive industry whose business is premised on technological
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Alfred H. Heineken Chaired Professor of Marketing INSEAD Jean-Claude Larréché The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Hubert Gatignon Partner, Director of R&D STRATX International Rémi Triolet To search this document click CTRL+F i Publisher: STRATX International Production: Minute Man Press, Cambridge, Massachusetts Cover Design: Synergy Network, Waltham, Massachusetts Marketing Manager: Lucy Jacobus Development
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Philippine Laws Affecting Market By: Carla P. Yglopaz Mark Anthony S. Catahina Claudine M. Pascual Ryan-John L. Rivero Melissa Joy R. Suarez 14 June 2014 TABLE OF CONTENTS Laws Affecting Marketers Marketing Law ………………………………………………………………….. 5 Republic Act No. 8424: The National Internal Revenue Code of 1997 .................... 5 Republic Act No. 8293: Intellectual Property Code of the Philippines …………… 6 Batas Pambansa Bilang 68: Corporation Code of The Philippines …………
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Industry Analysis: Li-Fi T able of Contents Table of Figures ............................................................................................................................ 2 Table of Tables ............................................................................................................................. 2 Executive Summary ...................................................................................................................... 3 Introduction.........
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widely-recognized trademark representing a global brand. |Marketing | |Key concepts | |Product marketing · Pricing | |Distribution · Service · Retail | |Brand management | |Account-based marketing
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Satisfaction of Budget Hotel Customers in China Yang Yu Master of Business Administration International Business Assistant Professor Dr. Arisara Seyanont 2012 ABSTRACT The purpose of this research was to study the customer perception toward marketing mix (7P’s), customer satisfaction and customer loyalty of budget hotel in China. The researcher distributed 450 questionnaires during the month of September to October to the customers who stayed at budget hotel in China. There were 400 questionnaires
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