seven courses/subjects. In the first year all the 14 courses are compulsory. In the second year there will be three types of courses, namely, compulsory, electives and sectorial specialisation. The MBA programme will have four electives, namely, Marketing, Finance, Human Resource and Information Systems. A student can choose any one of the four electives. There will be five sectorial specialization areas, namely, Retail, Pharmaceutical and Healthcare, Rural and Cooperatives, Public Systems and Policy
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Internal Assignment No.1 Paper Code : BBA-203 Paper Title : Marketing Management Q.1.1 What do you understand by Marketing ? A.1.1 Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer
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Introduction Consumer behaviour has always had a great importance to marketers. The understanding of consumer behaviour supports the marketer to comprehend how consumers reflect, select and sense from substitutes like brands and products, and in what way the consumers are subjective by their environment, family, the society, and marketers. Consumer behaviour is outlined as the conclusion and physical action occupied, in when measuring, acquiring, exploiting or disposing of goods and service (Kumar
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Market Analysis The Consumer Market Cultural and Social factors influencing consumer purchasing. Cultural and social environments can be attributed to many of the decisions people make such as what clothes to wear, what music to listen to, how competitive we are, and even how environmentally conservative we are. Kotler and Keller (2014) define cultural influences to consumer behavior as “key institutions… [governing the way] a child grows up” in one country compared to a child in another (pp
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Guidelines for Teachers AND Students in Entrepreneurship 1. Students to be told to take lecture notes while teacher explains. This will enable teacher to ensure that: a) There is attention of students when we teach b) There is some REGULAR Written Work for when note book checking comes 3. Give enough no. of examples in all the discussions 4. Application Questions to be developed on the basis of the ‘Projects’
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CHAPTER I MARKETING ASPECT INTRODUCTION Nowadays, it’s really hard to think what business to establish because it seems that everything is being already offered in the market by different entrepreneurs. Though it’s hard to think of what business to introduce, the group realized that creating a business is not about creating a new product but it can also be finding of what supply doesn’t equate its demand, and make an answer for it. T-shirt printing has a high consumer demand in
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operations and sales over marketing, striving to unload as much inventory as possible at the prevailing market price. Viewing themselves as commodity producers, they particularly overlook the nonfunctional features of their products—delivery speeds, aftersales service, distribution, Pricing, Customer servicing, Segmentation, Positioning and Communication. What these producers lose out on is the opportunity to increase their gross margins, create consumer demand for their specific items(s), and build valuable
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Principles of Marketing – MGT301 VU MGT - 301 Lesson – 1 PRINCIPLES OF MARKETING Overview of Course: This subject/course is designed to teach the basic principles of Marketing to diverse audience/students, including those who are studying this as a supporting subject for their bachelor degree program. This course is designed to provide you the foundations of Marketing whether you intend to work in field of the marketing or not. Marketing is part of all of our lives and touches us in some
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Quality Strategies and Tools i. Establishing customer expectations ii. Designing quality in iii. Defining metrics iv. Mistake-proofing v. Kaizen vi. Six Sigma IV. Quality Tactics and the Logistics and Supply Chain Functions i. What tools are applicable internally ii. What tools are applicable externally with vendors V. Week 5: Roll-Out i. A communication plan ii. Sequence of steps to get personnel trained iii. Stakeholders on board I. History Of Quality
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Confirming Proofs Chapter 3 Strategic Market Segmentation Segmenting markets is a foundation for superior performance. Understanding how buyers’ needs and wants vary is essential to designing effective marketing strategies. Effective approaches to segmenting markets may be one of the most critical factors in developing and implementing market-driven strategy. The need to improve an organization’s understanding of buyers is escalating because of buyers’ demands for uniqueness and the growing array
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