business that market various type of frozen as well as dry food product. • Core business is to process fishery-based product namely Keropok Lekor (Fish Sausage), Otak-otak gulung (Spring Roll Otak-otak) and Currypuff under the great supervision of Department of Fishery, Malaysia. • The company was incorporated on 1st August 2001 and was named as Keropok House & Industry with its first plant located at Glenmarie, Shah Alam, Selangor. • With their full commitment to produce high quality product, they moved
Words: 932 - Pages: 4
aaa, A. Socio-Cultural Geography- Dubai is situated on the Persian Gulf coast of the United Arab Emirates. Apart from being a city, it also forms one of the seven emirates of the country. It is roughly at sea level (16 m or 52 ft above). The emirate of Dubai shares borders with Abu Dhabi in the south, Sharjah in the northeast, and the Sultanate of Oman in the southeast. Hatta, a minor exclave of the emirate, is surrounded on three sides by Oman and by the emirates of Ajman (in the west) and Ras
Words: 5975 - Pages: 24
A REPORT ON THE INTERNATIONAL MARKETING STRATEGIES USED BY GE COMPANY By barbradozier TABLE OF CONTENTS ABSTRACT……………………………………………………………………..……ii EXECUTIVE SUMMARY…………………………………………………………..iv INTRODUCTION……………………………………………………… ………….1 REPORT PROCEDURE…………………………………………………………..…1 THE 4 P’S……………………………………………………………………………2 PRODUCT……………………………………………… …….……2 PRICE………………………………………………………………..2 PLACE…………………………………………………………….…2 PROMOTION…………………………………………………….….2 SWOT ANALYSIS………………………………………………………………….3 STRENGTHS………………………………………………………
Words: 3917 - Pages: 16
Company was considering acquiring the Torrington Company from Ingersoll-Rand. The acquisition would make a clear statement to the market about Timken’s commitment to remain a worldwide leader in the bearing industry by combining more than 100 years of bearing manufacturing and development experience. Because the two companies shared many of the same customers but had few products in common, customers would surely appreciate that Timken’s sales representatives could meet more of their needs. Timken’s potential
Words: 4307 - Pages: 18
Executive Summary This report provides information on the value provided or the lack thereof by a specific product of Fernwood Fitness, which is the Basic Gym Membership. The 4Ps of marketing was used in order to better explain how value is delivered by this product. It elaborates on how the product delivers value to the customers by providing what was promised and more, how the pricing of the product delivers value to the customers, how promotion provides value to existing customers and potential customers
Words: 3383 - Pages: 14
3. ____________ is defined as the purchase of assets or commodities on one market for immediate resale on another in order to profit form a price discrepancy. a) internationalization b) arbitrage c) financing d) total risk Ans: b Section: evolution of multinational Level: Easy 4. The value of good financial management is ___________ in the global markets because of the much greater probability of market imperfections and multiple tax rates. a) minimized b) neutralized c) enhanced
Words: 1734 - Pages: 7
| International Human Resource Management | Essay Title: I am an academic consultant to a British based Cosmetics PLC whose principal markets are in Britain where it has the largest market share of ‘ecologically and ethically friendly’ cleansing products. The Board of Directors is considering a proposal to move 50% of the company’s production process from Britain to China. You have been asked to advise the board on the implications for the company of making such a move. In your essay, critically
Words: 2690 - Pages: 11
those relationships and that longevity which may have contributed to the product safety failures. Global Supply Chains and Risk Toys were based on a global supply chain which was highly sensitive to petrochemical (plastics) and labor input costs, environmental and human rights sensitivities to socially responsible and sustainable business practices, transportation and logistic disruptions, border crossings, cost and time to market – all of which added to risk. Mattel had established its Global Manufacturing
Words: 962 - Pages: 4
increase their involvement in international operations adapting their strategies, resources and structure to new investments. The focus of recent theories has centered on small and medium-sized firms (SMEs). In the late 1960s, scholars started to study international business in a historical perspective. Historians established a very fruitful dialogue with applied and development economists who helped to explain quite convincingly why American and British firms went international and how they influenced
Words: 1297 - Pages: 6
communities to explore possibilities of attracting foreign direct investment from China and vice versa. It aims at providing business opportunities for Pakistani entrepreneurs in vast Chinese market, Includes areas e.g B2B, seminars and workshops. It also provides opportunities for commercialization of products and processes, developed at CIIT and other research and development organizations and universities, participating in forum. Prof. Sohail Naqvi, the Executive Director of the Higher Education
Words: 1322 - Pages: 6
