Table of Contents Introduction 2 Marketing Mix 3 Website Audit 6 Situational Analysis 9 PEST Analysis 12 Competitive Analysis 13 Segmentation 14 Targeting 16 Differentiation & Positioning 17 Communication Tools & Manufacturing Policy 18 Objectives 19 E-marketing Tactics (7 C’s) 20 E-Marketing Strategy 23 Action plan 25 Evaluation plan 26 References 28 Appendix 31 Task Allocation 32 Introduction Founded by Spanish retail group, Intidex, in mid-70
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FOREIGN TRADE UNIVERSITY FACULTY OF ECONOMICS AND INTERNATIONAL BUSINESS INTERNATIONAL INVESTMENT ASSIGNMENT SWOT ANALYSIS IN INVESTMENT TARGETING: The case of Vietnam Instructor: Phạm Thị Mai Khanh (M.A., LL.M.) 1. LƯƠNG VĂN ĐẠT | 1211150027 | 2. BẠCH QUANG TRƯỜNG | 1217150149 | 3. NGUYỄN VĂN TÙNG | 1217150154 | 4. NGUYỄN VĂN TUẤN | 1211150151 | 5. NGUYỄN NHƯ NGUYÊN AN | 1214150006 | 6. NGUYỄN TIẾN ĐẠT | 1217150028 | 7. NGUYỄN MINH ĐỨC | 1214150034 |
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EAST WEST UNIVERSITY EMBA Program MKT502/EMBA_591: International Business /Business in the Global Environment Spring-2016 Group Assignment: Analysis of Selected Case Studies Instructions 1. Each group (six students, max.) will analyze the four cases attached herewith by answering the cases related questions. 2. Students are advised to apply relevant concept available in lecture materials, textbook, and/or any related sources while answering case related questions. 3. Length of each case analysis
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14 Foreign Aid and Foreign Investment Financial flows to developing countries take two main forms—aid that comes from foreign governments, often called official development assistance, and investment from foreign private companies, known as private capital flows. Official Development Assistance After World War II and until the early 1990s, the main source of external finance for developing countries was official development assistance provided by the governments of high-income countries in the form
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PART A View on MRT Breakdown The SBS Transit North-East Line 10 hour’s breakdown on 15 March 2012 is a severe issue that affects thousands living in Singapore. We feel that this is understandable as breakdowns would definitely occur even though it had brought about inconvenience to the commuters. This issue will not only affect ones judgment on SBS Transit Link, as well as the government’s ability to cope with the situation. However, SBS Transit Link had worked well together with the government
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IM Aggregate Demand Aggregate demand (AD) is the total demand for all goods and services produced in an economy in a given price level and time period. AD = C + G + I + (X – M) C means consumer expenditure. This makes up the majority of AD in most countries (about 65% of the total). I means investment in capital goods from firms, and this is the most volatile component of AD. This typically accounts for 15-20% of GDP, and the majority (75%) is from private sector businesses. G means government
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14 15 16 17 18 19 20 Business Economics (102) Topic Thinking like an Economist & Ten Principles of Economics Circular Flow, National Income, Measurement Identities Business cycle, Indian & Global Experience Types of Inflation (Demand Pull & Cost Push) Inflation & Unemployment Fiscal Policy and Monetary Policy Role of govt. in regulating economy and Recent experiences BOT, BOP & Foreign Exchange Mechanism Overall linkage in economy & Indian Experiences Demand/Supply/Market Equilibrium
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March 8, 2013 Building a Foreign Business Venture in Iraq Table of Contents Natural resources and Environmental Sustainability 3 Socio – Cultural Forces 6 Economic and Socioeconomic Forces 9 Competitive and Distributive Forces 13 Political Forces 16 Appendix 19 Bibliography 21 Natural Resources and Environmental Sustainability Iraq is located in Western Asia in an area known as the Middle East. It is bordered by six countries as follows;
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Part 1: General information 1a. Company Profile Major Cineplex Group Plc (MAJOR) is Thailand’s leading Lifestyle Entertainment Company with core business in cinema, bowling, karaoke and ice skating rink, rental and services, advertising media and movie content. MAJOR was listed on the Stock Exchange of Thailand (SET) in May 2002. Product and Service: 1. Cinema Business (Providing Entertainment Services) Major Cineplex, EGV cinemas, Paradise Cineplex, Mega Cineplex, Hatyai Cineplex, Esplanade
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Contents 1.0 Introduction 3 1.1 Purpose 3 1.2 Scope of this report 3 1.3 Methodology 3 1.4 Limitations 3 2.0 Situation Analysis 4 2.1 Business Definition and Scope 4 2.1.2 Mission, Visions and Objectives of Packet One Networks 4 2.1.3 Products and Services Definition of P1 WiMAX 4 2.2 External Environment 5 2.2.1 Remote Environment Analysis 5 2.2.1.1 Economic Environment 5 2.2.1.2 Political/Legal Environment 6 2.2.1.3 Social Cultural Environment 6 2.2.1.4 Technological
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