commercial message and provides the opportunity for potential customers to visually understand about the service or product. Importance of TV advertising Television has the properties of sight, sound and motion that traditionally set it apart from other media such as radio (sound only) or print (sight only). With its three-pronged assault on its viewer's senses, TV is able to create broad awareness for a product. Television is considered a mass medium because of the numbers of people it reaches.
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INTRODUCTION Restiveness among youths globally and those in Nigeria has become a behaviour pattern which has degenerated into a topical global issue. Youth restiveness portrays man’s negative side of social development. This negative development is rather unfortunate and has become one of the many security challenges facing man in the contemporary society. In many occasions, lives and properties worth millions of naira have been lost or vandalized and some razed down by restive youths. As observed
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and controlled, they will eventually become dissatisfied with their surroundings . I will be analyzing these themes in the Truman Show directed by Peter Weir, the song ‘Power and Control’ performed by Marina and the Diamonds, and my visual representation. The media is a powerful device that can be used to manipulate and control our thoughts and emotions, this is exposed in the Truman Show directed by Peter Weir. As it increasingly becomes clear to the titular character that his life is being filmed
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Discuss the differences between low and high-involment media. How would you apply the knowledge of hemispheric lateralization (split-brain theory) to the development of TV commercials and print advertisements? Split Brain Theory suggests that the left brain is responsible for cognitive activities such as reading, speaking, and processing verbal information. The right brain processes non verbal and pictorial information and forms holistic images. Since TV is primarily a pictorial
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and judge for oneself. In modern education, students are encouraged to explore, to ask questions, to study themselves & to be creative. In this modern education audio-visual aids are more important because in modern teaching- learning process 85% of teaching is related to the audio visual aids. It is now established that audio -visual aids work as potent initiators. In the past the teacher was considered to be the soverign as far as the teaching -learning process was concerned.
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Title of the paper: “A STUDY ON INFLUENCE OF CELEBRITY ADVERTISEMENT IN TELEVISION ON CONSUMERS’ PURCHASE DECISION” Authors: 1. C.Gomathy, PSGR Krishnammal College for Women, Coimbatore. “A STUDY ON INFLUENCE OF CELEBRITY ADVERTISEMENT IN TELEVISION ON CONSUMERS’ PURCHASE DECISION” *Mrs.C.Gomathy ABSTRACT The impact of television is
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Course number Date Gender Stereotypes in Media The mass media plays a significant role in the contemporary society. It provides broadcast information at a fast race and gives entertainment to audiences from diverse social backgrounds. Mass media is made up of press, books, magazines, radio, television, and internet. The internet is the most embraced medium in the contemporary society where digital technology dominates. Nevertheless, TV also has a wide influence in the society. By creating and conveying
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forms of expression with little additive, to overbearing, bombarding visual entertainment, nearly devoid of any meaningful information. He states that this eventually will lead to a state where the population is too amused by distractions that they don’t realize how powerless they have been made. Postman connects his thesis to media and culture. Postman presents the idea of “The Medium is the Metaphor” (Postman, 3), or “media-metaphor,” basically stating that every medium, whether it be oral speech
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Evolution: Daneil Cztrom: 1930s caused a shift, 4 trends allowed the rise of modern media research propaganda research- war efforts public opinion- mseaures public attitudes citizen surveys for insights on social behavior and differences ex: deep water drilling poll pseudo calls (online, call in) to address the question of th day social psychology studies- measures the behavior and cognition of individuals Payne Fund studies: Marketing research- surveys on consumer buying habits
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based on the premise that: • students are required to experience literature in a variety of modes (short story, novel, poetry, non-fiction, film and drama) • there should be a continuing study of non-literary material (print and non-print, multi-media) • students should be encouraged to develop reading interests outside the classroom • there will be a continuing emphasis on oral English in class discussions, small group discussions, debating, public speaking, interviewing, dramatic reconstructions
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