Chennai, Trichy, Kancheepuram and Pune. The questionnaire is available in the Appendix section. DATA ANALYSIS AND FINDINGS: Demographic details of the respondents: Age: Respondents from all age groups were selected to identify how age influences awareness and attitude towards the NANO. The split up is as above. Gender: Around 35% of the respondents in the sample were female, as illustrated below: Annual Income: Annual incomes ranging from Rs. 2, 50,000 to Rs. 17, 00,000 were
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Social influence is the change in the way that an individual behave, think or comport themselves that occur when they relate or interact with another individual or groups of individuals (Rashotte, 2007, p.562). These changes may be deliberate or sometimes occur subconsciously and the individual in question may not be aware of them (Wood, 2000). There are various forms of social influence among which the most important and widely recognised ones are conformity and obedience. They are concepts that
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Table of contents 1.0 Introduction………………………………………………………………………..1 2.0 Main body 1 2.1 The definition of Marketing 1 2.2 The introduction of consumer behavior 2 2.3 Culture 4 2.3.1 Aspects of culture 5 2.3.2 Myths and Rituals 6 2.3.3Sacred and Profane Consumption 9 2.3.4 Religion subcultures 11 3.0 Conclusion 12 4.0 References 13 1.0 Introduction With over 6.3 billion people, the world is a marketing oyster. The trouble or the task that most marketers face is identifying
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Perception & Impression Management Perception: Meaning and Definition Perception is the process of receiving information about and making sense of the world around us. It involves deciding which information to notice, how to categorize this information, and how to interpret it within the framework of our existing knowledge and experience. Perception includes all those processes by which an individual receives information about the environment-seeing, hearing, feeling, tasting and smelling
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Topic: Socio-Cultural impacts of tourism Tourism considered as global phenomenon which is carried out by persons itself. This naturally results in meeting of different culture, economy, progress, status, etc. round the globe. Human being considered as social animal cause’s significant social culture impact by tourism. According to Teo (1994) impacts are defined as “change in value system, moral, conduct, individual behaviour, relationship, lifestyle, expression, tradition”. Social culture impact
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do so in other ways. Status frustration is a key element to Cohen's theory which states that when individuals are faced with failure they choose a delinquent subculture, as they no longer feel part of society or that they can achieve this leads to for example school dropouts. More often than not status frustration is resolved through creating or joining a subculture because it offers and alternative status hierarchy. It is this illegitimate opportunity structure where status can be won via delinquency
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Growing trend of divorce w/ baby boomers • Projected 800,000 divorces in 2030 3 of 4 people claim divorce was right decision Gay marriage • People changing perceptions and open mindedness of globalized world • People change perceptions because they know someone who is homosexual • Knowing someone that is LGBT main diver for perception change • Increasing support • 9 in 10 LGBT believe acceptance is growing every year • Support amongst generations o Millennials 70% o GEN X 49% o Boomers
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The influence of product price and brand on Economics students’ of IIUM spending behavior Nurul Faezah binti Md.Azizan International Islamic University Malaysia Abstract Consumers’ decision making on purchase is a type of analytical process and frequently they undergo a similar psychological process in deciding what products and brand to buy. Product price and brand are several factors that affect customer’s spending behavior in satisfying their
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□ To find out the group influence on “NAVY” cigarette. □ To identify the motivational factors that influences the “NAVY” cigarette. □ To find the situational influences that affects the “NAVY” cigarette. 1.3 Scope This study focused “NAVY” cigarette smoker of Dhaka City. It covered time span of 15 days starting from 16th July. It is a comprehensive study of the consumer's belief about the “NAVY” cigarette. The report focuses on the Consumer's belief, perception, lifestyle etc. and the currently
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