A STUDY ON CONSUMER PERCEPTION OF AFTER SALES SERVICE WITH REFERENCE TO HYUNDAI CARS AT CHENNAI CHAPTER I INTRODUCTION 1.1 ABOUT THE STUDY The present study was conducted in order to know the perception of the customer with respect to after sales services and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process, After Sales Services
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resources within organizations requires an understanding of various behavior and processes. Managers need to know why people behave as they do in relation to their jobs, their work groups and their organizations. This knowledge of individuals’ perceptions, motivational attitudes and behavior will enable managers to not only understand themselves better, but also to adopt appropriate managerial policies and leadership styles to increase their effectiveness. The focus of instruction in this course
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2011 The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers Dr. Hamza Salim Khraim Marketing Department, Faculty of Business Middle East University, Amman, Jordan E-mail: hkhraim@meu.edu.jo Received: January 24, 2011 Abstract The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the field are competing aggressively to capture more and more markets. The purpose of this article is to investigate the influence of brand loyalty
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Introduction This report discusses the impact of pricing, relationship management, prestige seeking consumer behavior on customer satisfaction. Specifically as it relates to formulating a marketing strategy focused on long-term customer relationship management. This thesis discusses the existing consumer knowledge dealing with aspects of pricing. The purpose of this thesis is to combine the concepts of existing research on impacts of pricing on customer satisfaction and studies, which examined
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of Nike 04. What is Perception? 05. Perceptual Mapping 06. Tabulated Survey Results 07. Findings 01. Introduction c/b 1.2 Origin of Report The report has been prepared for Mr. Junaid Khan, faculty at School of Business in North South University as a requirement of MKT344 course. This report is compulsory for students majoring in marketing. 1.3 Report Objectives We had the following objectives while writing the report (a). Investigate consumers perception on Nike shoes. (b).
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Abstract 3 Introduction 4 Connection to Technology and Science 4 Definition of Technology 4 Historical Developments of Technology 5 Political and Legal Influences 6 Economic Questions and Considerations 7 Psychological Considerations and Sociological Effects 9 Cultural Context and Media Influence 11 Environmental Implications 20 Moral and Ethical Implications 20 Conclusions 21 References 22 Appendices 0 Abstract This report is about Genetically
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women’s leadership potential and abilities. African American women are looked at as inferior beings, rather than as equals capable of accomplishing any and everything a man can. The purpose of this research will be to investigate how education influences career advancement and leadership positions of African American
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CONSUMER BEHAVIOUR AND TARGET AUDIENCE DECISIONS 3 Chapter Objectives • To understand the consumer decision-making process and how it varies for different types of purchases. • To understand various internal psychological processes, their influence on consumer decision making, and implications for advertising and promotion. • To understand the similarities and differences of target market and target audience. • To understand the various options for making a target audience decision for marketing
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programs, this study seeks to explore the effects of these crime programs on people and to explore “people’s ‘’ perception of crime programs on Pakistani tv channels. The study demonstrates the effects of these crime programs on general public of the society. The study seeks to know either these crime programs promote awareness in the people about these crimes in the society or people’s perception changed psychologically after watching these crime programs. The study was carried out to find out the actual
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conflict and isolation minorities experience at most White universities retention, but also progression and social-academic productivity are difficult for them highlighted in their writings covert, intrapsychic factors such as emotions, attitudes, perceptions, aspirations, and expectations about college, and interpsychic factors such as institutional climate, faculty, and professional staff employed by the university. reported African-American students' struggles with finances, academic adjustment,
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