Perceiving a difference between a person’s ideal and actual situations big enough to trigger a decision | 2. Information Search(seeking value) | * Suggests criteria to use, yielding brand names that might meet criteria, dvping consumer value perceptions * Internal search: scan memory for previous experiences w pdts and brands * External search criteria: insufficient past exp or knowledge, high risk of making wrong purchase decision, low cost of gathering information * Primary sources: (1)
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APJRBM Volume 1, Issue 3 (December, 2010) ISSN 2229-4104 CONSUMER PERCEPTIONS AND BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO CAR OWNERS IN NAMAKKAL DISTRICT Dr. S. SUBADRA, Assistant Professor in Management Sciences S. N. S. College of Engineering Coimbatore. Pin Code – 641 107. Tamil Nadu State, India. Dr. K. M. MURUGESAN, Assistant Professor in Business Administration Alagappa Government Arts College Karaikudi. Pin Code – 630 003. Tamil Nadu State. Dr. R. GANAPATHI, Assistant
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THAT INFLUENCE CONSUMER DECISION MAKING BY THE VICE PRESIDENT A number of factors influence the decision-making process of a consumer. Some of these are internal factors that are individualistic in nature. These factors cannot be seen, though they influence the consumer to a great extent. Motivation, attitude Learning, perception and personality etc. are some such factors. The processes by which these factors influence consumers
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do or do not buy products is referred to as Consumer behavior. There are factors that influence consumer behavior, these factors are: 1. Cultural Factor. 2. Social Factor. 3. Personal Factor. 4. Psychological Factor. 1. The Cultural Factor The cultural factor is divided into three sub factors: a. Culture b. Sub Culture c. Social Class Culture: Is the set of basic values perceptions, requirements, and behaviors learned by a member of society from family and other important
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youth technology to be clearly/obviously (½) and inextricably linked to / part of (½) their lives. 3 When the author writes that youths use technology in an 'utterly malleable and instinctive way', (line 16), what is he implying about the perception of older generations towards the use of technology? Use your own words as far as possible. Lifted: Suggested Response: Indeed, the youth today see technology as Play-Doh: something they use in an utterly (½) malleable (½) and instinctive
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Behavior * The buying behavior of final consumers---individuals and households that buy goods and services for personal consumption. Characteristics Affecting Consumer Behavior 1.) Cultural Factors * Culture The set of basic values, perceptions , wants, and behaviors learned by a member of society from family and other important institutions. * Subculture A group of people with shared value systems based on common life experiences and situations. * Social class Relatively permanent
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will be discussing in the following paragraphs Within the decision-making process there are two major parts psychological and social processes. Three examples of psychological process are, motivation that is a driving force within a person that influences them to take action. This driving force is a tense feel within the person because of an unfulfilled need. In order to reduce this tense feeling a person will set goals and behaviors to fulfill that need (Schiffman 2010). Most people consider motivation
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[pic] Figure 1. A Model of Consumer Behavior Personal Characteristics Affecting Consumer Behavior A. Cultural factors 1. Culture – is the most basic determinant of a person’s wants and behavior. It comprises the basic values, perceptions, wants and behaviors that a person learns continuously in a society. 2. Subcultures – are groups of people with shared value systems based on common life experiences and situations. 3. Social classes – are relatively permanent and ordered
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receiving countries; immigration policies; and cultural perceptions people in developing countries have about immigration and immigrant receiving countries. Indicate which of these you believe is the most important and second most important factors and explain why. There are four important factors that cause international migration flow. The most important factor is the economic pressures and second most important is the cultural perceptions people in developing countries have about immigration
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Consumer Behavior |Program |: |MBA |Class of |: |2009 | |Credit |: |3 |Sessions |: |33 | |Course Code |: |SL MM 602 | | | | Objective To understand the various factors influencing behavior of consumers – as individuals
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