Company Description Ben & Jerry's is an American ice cream company owned by Unilever that manufactures ice cream, frozen yogurt, sorbet and ice cream novelty products. Ben & Jerry's Homemade Inc. was founded in 1978 and is currently based in South Burlington, Vermont. From the company’s inception more than thirty years ago, their plan was to provide quality ice cream while also creating a company that was socially conscious about the world and its environment. Ben and Jerry’s currently
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Ah Huat White Coffee – Integrated Marketing Communication Plan Content Page 1. Background Research & Analysis…………………………………………………………………………………......3 2.1 Background of Ah Huat White Coffee…………………………………………….…………….………..….3 2.2 Internal Research & Analysis…………………………………………………………………………………3 2.3 External Research & Analysis.…………………………………......................................................................4 2.4 Consumer Behavior Analysis…………………………………………………………………………………5
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not been previously submitted for assessment. This work complies with Curtin university rules concerning plagiarism and copyright. (Refer to www.policies.curtin.edu.au/documents/unit_outlines-plagiarism_state.doc for copyright and plagiarism information. I have retained a copy of this assignment for my own records. Electronic Signature of student: Wendy Wenlin Recorded Mark:____________________________________________________ Lecturer/Tutor who marked: __________________________________________
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ESH S FR AY ALWTH MA A BY K IA IND AL GIN ORI Scoop it up Naturally. A projec t on Adv er tising Contemp in orar y So ciety to foreign m study arketing environm ents. NATURAL ICECREAM Coming to Singapore Natural Ice Cream Singapore Ltd. VI. MARKETING ENVIRONMENTS i. GEOGRAPHICAL ENVIRONMENT Location: South-eastern Asia, islands between Malaysia and Indonesia Area: total: 647.5 sq km Land: 637.5 sq km Water: 10 sq km Land boundaries: 0 km Coastline: 193 km Terrain: lowland Irrigated
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SGX Centre 2, Singapore 068807 Telephone: +65 6327 6266 Facsimile: +65 6327 3855 Email: pioneer@singnet.com.sg Website: www.pioneerassociates.com.sg CONTENTS Page 1 1.1 1.2 1.3 1.4 1.5 1.6 Introduction Geography and History Population Political System Languages Currency Economy 1 1 1 1 2 2 2-3 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 Business Entities and Accounting Companies Branches Representative Offices Sole Proprietorships Partnerships Limited Liability Partnerships Joint Venture Audit
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satisfaction to existing customers to retain them. 1.3 Scope of Study: This study will provide us information on Sangam Direct’s existing customers’ profile with respect to their psychographics, behaviour and demographics. It will also provide Sangam Direct with information which can help them retain its customers by acting as per the customer feedback and suggestions which don’t cost much. It can also be used as reference by professors and academicians who are teaching online consumer behaviour. 1
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Restructuring the small-scale retail sector in Singapore Loo Lee Sim Introduction Performance of the retail sector Singapore's retail sector has been in the doldrums over the last few years. The retail sales index shows sales increasing very slowly over the past three years (Figure 1). Except for festive periods (Christmas and Chinese New Year) and the period of the great Singapore sale (June/July), sales have been poor. Compared to sales, the supply of retail space has been increasing more
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1.0 Introduction All human activities are subject to risk of loss from unforeseen events. To alleviate this burden to individuals, what we now call insurance has existed since at least 215 BC. This concept has been practiced in various forms for over 1400 years. In Islam, the concept of insurance is takaful. Q finance dictionary defines that takaful is a Islamic insurance in which all participants are members and contribute to a pool of funds that provide assistance in the event of loss on the
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transportation to 5.5 million people (Department of Statistics Singapore 2015) and tourists and is one of the two major players in the transport network in Singapore. It offers a safe and reliable network of buses, taxis, Light Rail Transit (LRT) system and the Mass Rapid Transit (MRT). SMRT also
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Relationship Management 25 Distribution of products 25 Ways to provide extraordinary service and gain customer loyalty 26 6. Financial Plan and Funding Requirements 27 Start-up expenses 27 Financing 27 Projected Capital Requirements 28 Income statement 29 Cash flow 29 Balance sheet 30 Break-even
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